Rayna Wachs Email & Phone Number

Seattle, WA, US

Seattle, Washington, United States

San Diego, California, United States

• Established San Diego's first professional ultimate Frisbee team for women, nonbinary, and trans athletes
• Served as a Board Member from 2019-2023
• Developed brand identity and strategy
• Coordinated team games, events, and travel logistics around the U.S.
• Planned, promoted, and led community-wide events and workshops that promoted diverse, equitable, and inclusive growth within the San Diego ultimate Frisbee community and beyond

Greater San Diego Area

• Lead and execute all aspects of content production from ideation to delivery
• Create branded videos, print ads, podcast episodes, and copy
• Develop clients' brand identities and strategies
• Publish, amplify, and manage social content on Twitter, Instagram, TikTok, and Facebook

Seattle, Washington, United States

• Develop and execute overarching B2B and DTC content strategies, ensuring all content remains on-brand, consistent, and aligned with MiiR’s business objectives
• Act as a key liaison between Sales, Marketing, and Executive teams, fostering collaboration and alignment on content initiatives
• Direct and manage end-to-end processes for brand content projects, campaigns, and initiatives, overseeing the ideation, production, and distribution of deliverables that align with company goals
• Executive produce multimedia brand projects, including MiiR Films and The MiiR X Podcast; manage relationships and budgets with the creative agencies that deliver the assets
• Continuously analyze content performance metrics, market research, and consumer insights to inform content direction, strategies, and messaging, thus driving improvements
• Own and manage SaaS programs for content creation and distribution (i.e. Turtl, Canva, etc.)

Seattle, Washington, United States

• Direct B2B creative content campaigns, strategies, and initiatives across all major platforms, including web and social
• Analyze marketing data to drive decisions and optimize campaigns
• Executive produce the MiiR X Podcast (after leading a top-to-bottom podcast rebrand)
• Create and curate branded B2B sales assets for global customers, such as Starbucks, SNL, and Coldplay

San Diego, California, United States

San Diego, California, United States

• Created story-driven multimedia content (written, video, and podcast) for web and social
• Analyzed video metrics and used findings to inform creative content strategy
• Composed, edited, and published SEO blog content on Wordpress
• Crafted social posts and amplified content on Facebook, Instagram, and Twitter

Greater San Diego Area

Greater San Diego Area

• Directed all pre- and post-production operations
• Constructed storylines, crafted copy, and designed storyboards for various audiences
• Guided clients' brand strategies
• Edited award-winning video marketing content, including docu-style brand films and social media ads
• Created casting calls and hired talent
• Produced call sheets and coordinated logistics with talent, crew, and clients

Greater San Diego Area

• Planned and coordinated event and travel logistics for a 4-month, international social justice campaign
• Filmed and photographed tour events
• Created multimedia content for web and social media

Greater San Diego Area

• Edited video marketing content for the documentary film, "I'll Push You" (2017)
• Wrote copy for email marketing material
• Deployed emails to 500+ company contacts via MailChimp

Greater San Diego Area

• Developed and implemented a diverse, age-appropriate after school curriculum for school-aged children, consisting of arts & crafts, sports, academic, and enrichment activities
• Directed staff in executing day-to-day operations
• Maintained program enrollment information

Burlington, Vermont Area

• Performed baseline fitness testing for 150 college freshmen in a pilot wellness initiative
• Programmed individualized exercise regimens for students
• Planned and promoted program-wide exercise events, including a community-wide 5K run

Burlington, Vermont Area

• Provided patients with cardiovascular, resistance, flexibility, and neuromuscular exercises
• Facilitated participants in safely performing their training programs with correct biomechanics*IDEAL is an exercise group for people with multiple sclerosis

South Burlington, VT

• Conducted research and analyzed data for SOARS, an obesity prevention initiative
• Planned and implemented nutrition and fitness lessons for children (1st-5th grade) in public schools