Rayna Wachs Email & Phone Number

Kirkland, Wa, Us

Seattle, Wa, Us

Seattle, Washington, United States

San Diego, California, United States

• Established San Diego's first professional ultimate Frisbee team for women, nonbinary, and trans athletes• Served as a Board Member from 2019-2023• Developed brand identity and strategy• Coordinated team games, events, and travel logistics around the U.S.• Planned, promoted, and led community-wide events and workshops that promoted diverse, equitable, and inclusive growth within the San Diego ultimate Frisbee community and beyond

Greater San Diego Area

• Lead and execute all aspects of content production from ideation to delivery• Create branded videos, print ads, podcast episodes, and copy• Develop clients' brand identities and strategies• Publish, amplify, and manage social content on Twitter, Instagram, TikTok, and Facebook

Seattle, Washington, United States

• Develop and execute overarching B2B and DTC content strategies, ensuring all content remains on-brand, consistent, and aligned with MiiR’s business objectives• Act as a key liaison between Sales, Marketing, and Executive teams, fostering collaboration and alignment on content initiatives• Direct and manage end-to-end processes for brand content projects, campaigns, and initiatives, overseeing the ideation, production, and distribution of deliverables that align with company goals• Executive produce multimedia brand projects, including MiiR Films and The MiiR X Podcast; manage relationships and budgets with the creative agencies that deliver the assets• Continuously analyze content performance metrics, market research, and consumer insights to inform content direction, strategies, and messaging, thus driving improvements• Own and manage SaaS programs for content creation and distribution (i.e. Turtl, Canva, etc.)• Create and manage schedules and timelines for content releases

Seattle, Washington, United States

• Direct B2B creative content campaigns, strategies, and initiatives across all major platforms, including web and social• Analyze marketing data to drive decisions and optimize campaigns• Executive produce the MiiR X Podcast (after leading a top-to-bottom podcast rebrand)• Create and curate branded B2B sales assets for global customers, such as Starbucks, SNL, and Coldplay

San Diego, California, United States

San Diego, California, United States

• Created story-driven multimedia content (written, video, and podcast) for web and social• Analyzed video metrics and used findings to inform creative content strategy• Composed, edited, and published SEO blog content on Wordpress• Crafted social posts and amplified content on Facebook, Instagram, and Twitter

Greater San Diego Area

Greater San Diego Area

• Directed all pre- and post-production operations• Constructed storylines, crafted copy, and designed storyboards for various audiences• Guided clients' brand strategies• Edited award-winning video marketing content, including docu-style brand films and social media ads• Created casting calls and hired talent• Produced call sheets and coordinated logistics with talent, crew, and clients• Managed personnel and assisted production team on set

Greater San Diego Area

• Planned and coordinated event and travel logistics for a 4-month, international social justice campaign• Filmed and photographed tour events• Created multimedia content for web and social media

Greater San Diego Area

• Edited video marketing content for the documentary film, "I'll Push You" (2017)• Wrote copy for email marketing material• Deployed emails to 500+ company contacts via MailChimp

Greater San Diego Area

• Developed and implemented a diverse, age-appropriate after school curriculum for school-aged children, consisting of arts & crafts, sports, academic, and enrichment activities• Directed staff in executing day-to-day operations• Maintained program enrollment information

Burlington, Vermont Area

• Performed baseline fitness testing for 150 college freshmen in a pilot wellness initiative• Programmed individualized exercise regimens for students• Planned and promoted program-wide exercise events, including a community-wide 5K run

Burlington, Vermont Area

• Provided patients with cardiovascular, resistance, flexibility, and neuromuscular exercises• Facilitated participants in safely performing their training programs with correct biomechanics*IDEAL is an exercise group for people with multiple sclerosis

South Burlington, Vt

• Conducted research and analyzed data for SOARS, an obesity prevention initiative• Planned and implemented nutrition and fitness lessons for children (1st-5th grade) in public schools