Ray Noble Email & Phone Number

Sydney, New South Wales, Australia

Responsible for setting strong foundations and developing a winning team to unlock growth of the Sazerac portfolio through expansion into Asia.

Sydney, Australia

An entrepreneurial spirit specialist business with an amazing premium brand portfolio backed by Sazerac ownership. SouthTrade is famous for putting education at the forefront when building our unique brands. Our mission is to be brave with our brands, bold in our thinking and customer obsessed. The exciting growth journey has evolved at pace with the.

Sydney, Australia

An amazing portfolio of premium spirit brands and a talented team I was privileged to work with.Loved working at Bacardi and only left as I was fortunate to be offered a once in a lifetime opportunity to lead a dynamic spirits business with big growth ambitions.

Sydney, Australia

Privileged to be given the opportunity to lead a shopper marketing and brand activation agency which gave me a fresh perspective on supplier and agency ways of working. Was a great humbling learning experience that helped me further develop my business leadership and commercial skills

Took the opportunity following a redundancy and 6 month non compete payout to travel throughout Asia with my family. Was an amazing opportunity to re-energise myself ready for my next challenge. A once in a lifetime experience I recommend highly if you are ever lucky enough to get the financial freedom to switch gears!!!!

Sydney, Australia

• Jim Beam - Australia’s No. 1 spirit brand; with its marketing setting the benchmark for others to follow. Canadian Club - Australia’s fastest growing & most exciting liquor brand.Reporting to the Managing Director; I.
• Transformed the Beam NAW portfolio to a premium focus
• Developed & implemented Canadian Club repositioning; leading highly successful “Over Beer? Refresh your Drink” campaign. CC remains fastest growing Spirit/RTD brand in AUS, now over 2 Million cases
• Created & launched Jim Beam Zero Sugar Cola – represents 10% of JB & Cola.
• Created & launched Jim Beam Devils Cut RTD (a world first) – reshaped & strengthened the Jim Beam TM.
• Developed & launched 4 successful ATL brand campaigns; Jim Beam “The Bourbon”, Jim Beam “Make History", Devils Cut Launch & Canadian Club "Over Beer?"

• After a break from the liquor industry I rejoined working on the Brown Forman portfolio (Jack Daniel's, Southern Comfort etc). After 2 years in this role I was promoted to lead the Allied D spirits business with my.
• Repositioned the Canadian Club trademark in Australia as the smoother, more intelligent alternative to ordinary bourbon (NEW strategic direction and communication platform, ATL/BTL, Innovation) which delivered HUGE.
• Achieved over 400% growth on CC full spirit over 4 years in a declining market
• Achieved over 700% growth on CC RTD portfolio over 4 years
• Developed and implemented the Canadian Club “Similar yet different” campaign - TVC, Outdoor, point of purchase (winner of 2 AFA Advertising awards in 2005)
• Member of the CC global brand team for Allied Domecq

While studying Marketing and Management at University I worked for a promotional agency running the Remy Australie on-premise events team. On completion of my degree I was offered a job in sales by Remy Australie managing the Western Suburbs of Sydney. After 12 months in sales where I grew my territory business by +34%. I was promoted into a brand.

Bachelor Of Business Uts, Double Major Marketing And Management, Double Major In Marketing And Management With High Credit Honours

Activities and Societies: First XV Rugby and school PrefectBachelor of Business with double major in marketing and management

High School/Secondary Diplomas And Certificates

Activities and Societies: School Prefect and member of the first 15 Rugby Team. Also was in the top 5 students for a number of.