Ray Noble Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Responsible for setting strong foundations and developing a winning team to unlock growth of the Sazerac portfolio through expansion into Asia.

Sydney, Australia

An entrepreneurial spirit specialist business with an amazing premium brand portfolio backed by Sazerac ownership. SouthTrade is famous for putting education at the forefront when building our unique brands. Our mission is to be brave with our brands, bold in our thinking and customer obsessed. The exciting growth journey has evolved at pace with the business now more than 7 times the size over the last 8 years with still so many opportunities to be unlocked.We have recruited a talented crew now consisting of 90 passionate go getters who I am privileged to lead and help be their best.Our values are Dream Big, Make a Difference, Better together and Have Fun which shapes everything we do.

Sydney, Australia

An amazing portfolio of premium spirit brands and a talented team I was privileged to work with.Loved working at Bacardi and only left as I was fortunate to be offered a once in a lifetime opportunity to lead a dynamic spirits business with big growth ambitions.

Sydney, Australia

Privileged to be given the opportunity to lead a shopper marketing and brand activation agency which gave me a fresh perspective on supplier and agency ways of working . Was a great humbling learning experience that helped me further develop my business leadership and commercial skills

Took the opportunity following a redundancy and 6 month non compete payout to travel throughout Asia with my family. Was an amazing opportunity to re-energise myself ready for my next challenge. A once in a lifetime experience I recommend highly if you are ever lucky enough to get the financial freedom to switch gears!!!!

Sydney, Australia

Jim Beam - Australia’s No. 1 spirit brand; with its marketing setting the benchmark for others to follow. Canadian Club - Australia’s fastest growing & most exciting liquor brand.Reporting to the Managing Director; I was responsible for leading the Bourbon portfolio strategic direction in AUS over the last 8 years & leading the repositioning of Canadian Club. Also represented marketing for APSA region on the global marketing committee for Jim Beam.6 reports (2 x SBMs, 2 x ABMs, 1 x TM, 1 x Promo Mgr) plus 9 Agency partners & a team of 6 activation managers (state based)The Bourbon portfolio represents over $800+ Million retailKey achievements include;• Transformed the Beam NAW portfolio to a premium focus • Developed & implemented Canadian Club repositioning; leading highly successful “Over Beer? Refresh your Drink” campaign. CC remains fastest growing Spirit/RTD brand in AUS, now over 2 Million cases• Created & launched Jim Beam Zero Sugar Cola – represents 10% of JB & Cola.• Created & launched Jim Beam Devils Cut RTD (a world first) – reshaped & strengthened the Jim Beam TM.• Developed & launched 4 successful ATL brand campaigns; Jim Beam “The Bourbon”, Jim Beam “Make History", Devils Cut Launch & Canadian Club "Over Beer?"• Complete redesign of Jim Beam RTD packaging to lift quality cues & trademark consistency• 2013 Australian Drinks awards – Jim Beam “RTD of the Year” & 2 MAJOR awards “Alcohol Brand Of The Year” & “Australia’s Most Loved Alcohol Brand”• 2013 Australian Liquor Industry Awards – Jim Beam Devils Cut RTD “New Product Innovation of the Year”• 2013 - 2 EFFIE AWARDS - Global EFFIE & Australian EFFIE for Jim Beam Devils Cut. • Transformed Beam Bourbon portfolio to focus on more profitable Super Premium brands; tripled Makers Mark volume, launched Devils Cut & doubled Super Premiums volume including launching 5 new innovations• Development & career progression of 12 talented marketers under my leadership & coaching

After a break from the liquor industry I rejoined working on the Brown Forman portfolio (Jack Daniel's, Southern Comfort etc). After 2 years in this role I was promoted to lead the Allied D spirits business with my primary focus being the hugely successful re-positioning of Canadian Club. When Beam Global acquired the Allied business I was promoted to the role of NAW Brand Director which included Jim Beam, Maker's Mark and Canadian Club.Key Achievements• Repositioned the Canadian Club trademark in Australia as the smoother, more intelligent alternative to ordinary bourbon (NEW strategic direction and communication platform, ATL/BTL, Innovation) which delivered HUGE growth on the brand.• Achieved over 400% growth on CC full spirit over 4 years in a declining market• Achieved over 700% growth on CC RTD portfolio over 4 years • Developed and implemented the Canadian Club “Similar yet different” campaign - TVC, Outdoor, point of purchase (winner of 2 AFA Advertising awards in 2005)• Member of the CC global brand team for Allied Domecq • Successful launch of 5 NPDs across full spirit and RTD – delivering more than $5Mill incremental profit• Received a Swift and Moore “sensational people” award for contribution to the winning culture of the company (1 of only 3 people within S&M to receive this )

While studying Marketing and Management at University I worked for a promotional agency running the Remy Australie on-premise events team. On completion of my degree I was offered a job in sales by Remy Australie managing the Western Suburbs of Sydney. After 12 months in sales where I grew my territory business by +34%. I was promoted into a brand marketing role where I worked for almost 5 years on Remy's key profit brands - Gallliano, Cointreau and the white spirit portfolio

Bachelor Of Business Uts, Double Major Marketing And Management, Double Major In Marketing And Management With High Credit Honours

Activities and Societies: First XV Rugby and school PrefectBachelor of Business with double major in marketing and management

High School/Secondary Diplomas And Certificates

Activities and Societies: School Prefect and member of the first 15 Rugby Team. Also was in the top 5 students for a number.