Director / Producer for advertisements, digital content and music videos for brands, record labels, and independent artists.Check out my recent work here: https://altray.in/

Directed and produced ads and content for brands like Asian Paints, SBI, Aditya Birla Group, Funfoods, Big Bazaar, Abbott Pharmaceuticals, amongst others. Directed a music video for indie music label, Azadi Records, which was listed by VH1 in their Top 50 Music Vids of 2019 – International Countdown.

- Ideated and executed content for the Youtube and Instagram pages.- Created 4 new digital show formats , including Toss The Goss, Take 5 and Bombsquad.- Produced more than 200 short format content pieces

Worked with a specialised team who produced branded content for leading brands, in collaboration with artists, across more than 20 countries. Some of the main content I produced are as follows:1. Bacardi House Party Sessions - Music videos for Ritviz, Mojo Jojo, Babu Haabi, Gurbax, Aarya 2. I Can Do That with Kanan Gill - A comedy / lifestyle web show.3. Very Pretty Amazing Game Show with Varun Thakur- India's first reality prank game show.4. Honest House Parties with AIB - Comedy sketch series5. Travel videos with MyMateNate (amongst Thailand's foremost creators) and NateAndMee 6. Tape Cast with Anupama Chopra - Celebrity talk show7. Sorabh Reviews Anything with Sorabh Pant - Nonsensical reviews for nonsensical people.

Conducting trademark searches, preparing trademark search reports, Drafting trademark opposition notices, counter statements, Cease and Desist notices, Responses to C&D, Responses to Examination Reports, Evidence on behalf of Applicant and Opponent, Reporting Letters, Judges Brief, Caveats, Powers of Attorney; Matters related to Registrar of Newspapers (RNI); Copyright disputes and prosecution; International TM search under Madrid Protocol; Client counselling; Assisting the litigation team; Drafting agreements

Produced and directed award winning short films; a music web series called Off The Record; wrote and produced an episode of web series The Bong Guide to the Galaxy; edited and wrote feature articles and interviews.

dfuse.in is a counter culture e-zine for the youth focusing on films, book, music, technology and photography.

Associate director on a feature-length documentary film on the Indian independent movie scene. The film was a crowdfunded project and can be viewed here: https://www.youtube.com/watch?v=T2a05JeF47Y

Wrote feature articles and edited articles on Tibetan news and issues both in exile and in Tibet; Covered major Tibetan political issues; Researched on role of international law in Tibet; Assisted in Editing and Layout of the newspaper