Ray Rebello Email & Phone Number

Kirkland, Wa, Us

Arrowhead PM was initially established in 2001 to provide marketing services to growing businesses. Project include positioning and messaging, content strategy and development, website optimization, traditional and digital campaigns, products launches, and events.

Bellevue, Washington, Us

Acumatica is a fast growing global ERP solution designed and built for the cloud (SaaS). Responsibilities were product and industry positioning, competitive intelligence, personas, campaigns (email, PPC, SEM & social media), website product and industry content, event messaging and collateral, paid lead sources, product videos, customer newsletters & customer track at our international conference, plus GTM product planning and launches. This was all accomplished by managing a virtual team of PMM's and variety of contractors.

Oxnard, Ca, Us

Responsible for all the marketing for this prominent mid-sized VAR for Microsoft Dynamics ERP & CRM in the cloud or on premise. Accountable for developing the lead generation and marketing plans as well as executing on those plans using new media tools (SEO, SEM, social media, and marketing automation) as well as traditional tools (events, direct mail, telemarketing, analyst & press relations). One accomplishment was a 34% increase in leads year over year with no significant increase in marketing budget. In addition, created and launched several significant industry vertical campaigns.

Bellevue, Washington, Us

Market Leader, (purchase by Trulia) provided innovative SaaS solutions for CRM, websites and marketing design services for real estate professionals. As the Product Marketing Director, I was responsible for developing overall product marketing strategies and pricing as well as product launches (about one every 6 weeks). As the Training Director, I managed a team of five professionals that designed, produced and deliveedr training and education programs to our 100,000+ cloud customers.

Redmond, Washington, Us

As the Global System Integrator Partner Manager on the Microsoft Business Platform Marketing Team, my responsibility was to increase Microsoft’s SQL Server revenue and share growth through GSI’s. In doing so, I owned the leadership role in developing and implementing the SQL Server’s GSI strategy and world-wide execution for the SQL Server Application Platform with a $2 million budget . This required working closely with the MS field, the other MS Business Groups, as well as partners to drive marketing & sales programs across the traditional, appliance and cloud markets.

Redmond, Washington, Us

Product and Industry marketing and business development of ERP and CRM software (on premise and SaaS) in the Service Industries (professional services, construction, media, etc.). Crafted differentiating messages, launched new Dynamics releases, recruited ISV’s to fill the gaps in our products, hosted webinars, sponsored live events, and created a series of integrated industry marketing campaigns, such as the Government Contracting initiative, resulting in “above and beyond” recognition that increased market share year over year.* Watch an impromptu video of Ray at NAB: http://www.youtube.com/watch?v=XJtcjJMkRRM

Indianapolis, In, Us

Consona was a $350 million software consolidator for business applications. (The company was purchased by Aptean.) The eleven ERP and CRM software products included Made2Manage, Intuitive Manufacturing Systems and Onyx Software. The team performed competitive analysis, developed the strategic product positioning and messaging, launched several new products, delivered the go-to-market programs & tools, rewrote corporate websites, and geared up an analyst & public relations (AR/PR) program. In addition to the above position, in the first year I was also responsible for MarCom which included corporate communications, funnel management (lead generation) and inside sales (telemarketing).

iTango was a ISV startup providing cloud (ASP) HR applications. Created the product roadmap, developed the branding, authored new collateral to support the branding, and negotiated partnerships to resell third party software products.

London, Gb

My seven years with JDE began when the company was approximately $50 million and continued through the rapid growth to a $1 billion public company. In that time, I served in various roles of increasing responsibility culminating in simultaneously holding two VP positions and managing a team of 70 professionals.VP, Product Marketing and Product Alliances, Denver (1996-1999) – I was accountable for the performance of the entire ERP application suite which required assembling a world-class competitive intelligence and product marketing organization. Two highlights were growing ISV product alliances from 5 to over 100 active partners within 2 years and personally leading the technical & market due diligence in the $97 million acquisition of two software firms.VP, Service Industries Sales and Marketing, Denver (1998-1999) – The new Service Industry Vertical became the largest industry vertical with a quota of $140 million in software sales. In the first year, I organized the direct sales and VAR channel. In addition I refocused my marketing staff on global messaging, marketing programs and pre-sales consulting. Director, Global Product Launch, Denver (1995-1996) – Reported directly to the CEO to bring the OneWorld product line to market (now Oracle EnterpriseOne). The launch required me to package the product for market, identify and cultivate early adopter and beta customers, recruit new Global System Integrators (GSI’s), plus resolve pricing & delivery issues for the new product on new technology. Director, Product Development, Denver (1994-1995) – Built and managed the OneWorld manufacturing application development team which required implementing new dev tools, creating new processes, and extensive recruiting and training to triple the programming staff.Manufacturing Industry Marketing Manager, Atlanta (1992-1994) – Managed the Manufacturing Pre-Sales Consulting team responsible for demonstrating our enterprise applications.

American Software (ERP ISV) where I hired and trained the team that sold $34 million in implementation and custom development services.

Led the ERP ISV Division which went from a lost to a net profit in 18 months while growing to over $5 million in international revenue. To accomplish this I had to build a inside sales team for the US and an international channel (18 VARS) to sell and deliver these high volumes, low cost products across the globe.

Armonk, New York, Ny, Us

Rookie Salesman of the year, Southeast Region 1982

Armonk, New York, Ny, Us

Bsie, Industrial & Systems Engineering (Operations Research)

Ms, Engineering Management (Mba For Engineers)