Ray Rualo Email & Phone Number

New York, New York

Lead design and creative direction for digital and print campaigns as well as live activations. Responsible for concepting, creating and supporting all design work for desktop, mobile and experiential marketing including augmented reality games, holograms, and kiosks. Push team to ideate within the innovation space, specializing in virtual and augmented reality, biometrics and 360˚ CGI animation and video production. Mentor junior designers and oversee freelancers. Liaise with offshore developers to ensure conceptual designs are realized for all events, campaigns and branding. Continuously maintained highest level of creative work under extremely tight deadlines.

New York, New York

Executed the concept and design of marketing assets for the men’s lifestyle and fashion magazine. Designed sales and marketing materials, media kits, general presentations and premium consumer ads for print, digital and mobile. Produced social promotion assets and signage for Maxim events. Oversaw creative for circulation, consumer marketing and global brand licensing.

Conceptualized and designed of marketing and brand materials, mailings, event collateral, client presentations, advertorials, video and consumer advertising for long established Time Inc. brand. Prepared files for print and digital use. Managed projects through completion to ensure on-time and on-budget delivery.

Greater New York City Area

Art directed and designed marketing and advertising sales materials for the Meredith brand. Created client advertorials for print and tablet edition. Produced branded content for events, sales presentations, promotional mailers and other client facing collateral.

Greater New York City Area

Responsible for designing and producing sales, marketing, and promotional materials for the Newsweek Daily Beast brand. Create custom ad executions – both print and digital.Produce client-facing sales presentations and marketing materials. Design materials for signature events. Also responsible for organizing and archiving The Daily Beast design standards and site specifications along with the product team. Design and art direct all brand communication materials across multi-platforms including print, digital, mobile and video.

My main focus there was to create a branded and consistent look and feel for all marketing materials and events. My responsibilities included creating special advertising sections, designing logos, invites, motion graphics, event signage, web banner ads, e-blasts, trade and consumer ads, premiums and various sales marketing materials.

Conceptualized layouts and designed newspaper and trade advertisements, theater posters, film banners, billboards and other printed materials to promote studio's films.Collaborated with the creative director, art directors and the marketing team on the daily development of national and regional ads. Reported directly to the E.V.P. of Marketing.

Designed sales materials for the Marketing Services department. Collaborated with creative directors, art directors and copywriters to produce high-end visual support materials that include sell sheets, vending signs, posters, brochures, trade ads, media kits, presentations, event promotions and company premiums. Oversaw projects assigned to various freelance designers. Commissioned illustration and photography when needed.

Designed various advertising and promotional materials ranging from print ads, media kits, presentations, posters, mailers, signage, displays to developing corporate logos and identity branding, annual reports and audio and video packaging.Supervised production of printed materials. Clients included: A&E Network, ASCAP, CBS-FOX Video, ESPN Sports Network, The History Channel, and TNT Network. Reported to the Principal/Creative Director.