James "Ray" Rybarczyk Email & Phone Number

United States

Bloomington, Illinois

• Responsible for educating prospective refractive surgery patients and guiding them through the decision making process of Refractive Surgery or Cataract Surgery.• Lead iDesign/CustomVue Technician and helping to train other team members with the products.• Managing and overseeing the refractive surgery side of clinical staff and physicians. • Assisting with training of physicians and other team members to provide superior patient care. • Outstanding interpersonal skills and accuracy in patient history computer charting and documentation.• Providing family and patient support and education to patients preoperatively and postoperatively with refractive surgery.

Normal, Il

Planned and created marketing communications and promotional materials to implement projects and programs. Also lead a strong and aggressive marketing project schedule to complete 15-20 large scale marketing projects annually from inception to creation.Marketing Campaign Design and Development-Developed and launched integrated, multi-channel print, television, web and direct marketing campaigns that propelled company growth.-Creation of brand positioning related to consumer insights and implementing that information into the marketing strategic plan that has resulted in an overall increase in quarterly new patients.-Utilizing key marketing strategies in combination with organizational goals has grown the marketing department.- Researched and developed consumer insights to improve results and profits.-Collected data to analyze website user experience and market information.Increased Public Awareness-Developed and launched integrated print, television, and radio campaigns to increase public and community awareness of the organization.-Cultivated and fostered media relationships.-Responsible for creation and distribution of newsletters, brochures, and external communication pieces annually.-Developed and managed social media, including a blog, Facebook, Twitter, LinkedIn, and other clinic-related online referral sources.-Increased social media presence and consumer interaction.

Developed and executed business marketing and communication programs-Strategized with small business owners and corporations to develop a marketing and communications brand to align with their image. Sold local new business on two powerful television stations. Additionally, I cultivate local, regional, and national advertising agency sales.Developed and executed business marketing and communication programs to generate internet revenue for a station-owned community portal-Served as a consultant and media buyer for clients to ensure marketing and communication messages were consistent among mediums and served as media buyer to ensure the client received fair prices for marketing and advertising services.

Bachelor, Communications

Associate, Communication