Raysa Castillo, Mba Email & Phone Number

República Dominicana

Dominican Republic

Responsible for Beverage & Confectionery division strategic development and financial results for Latin Caribbean region, including categories such as Coffee, Creamer & Confectionery in DR and the strategic development of the food and beverage segment in Cuban market .

Dominican Republic

Leading modern trade sales teams, serving Key Accounts in Hypermarkets, Supermarkets, Discounters, and Independent Supermarkets. Responsible for ensuring sales results, developing channel and customer strategies, sales planning and customer investments decisions. Leading creation and development of Category Management program and e-commerce channel

Dominican Republic

Dominican Republic

• To define, develop and implement plans to consumers and clients that support the growth and profitability of the category leader in diaper segment.• Implement Huggies brand strategies for the Dominican Republic and Haiti.• Transform the consumer insights into actions to improve category consumption and achieve connection with the consumer.• Identify customer needs in order to develop key strategies to improve the business and experience of the buyer at the point of sale, through modern and traditional trade.• Develop campaigns and promotions to connect the brand with local customers and build a long term relationship.• P&L Accountability: Financial targets / Reframing strategies to meet targets• Work with GBAs to grow channels, both, in sales and profitability• Collaborate with multi-functional teams to support the development of customers, trade execution, distribution, POS visibility and improved market share.• Leading media with creative campaigns and BTL agencies to adapt global campaigns, develop and execute local campaigns, consumer promotions, sales promotions and one to one marketing

• Manage team Brand Manager for the categories Baby Care, Oral Care and Feminine Care, with Pampers, Always, Tampax, Oral B, Scope and Crest brands• Annual budget management ((Media & Promotion, Sales and Trade-marketing). Analyze the return on investment to ensure the efficiency of it.• Validate all trade promotion activities provided by Trade Marketing to ensure compliance with the brand strategy.• Analyze internal and external data to strengthen branding strategies and implement local action plans defined for each of them.• Leading new products introduction & consumer promotions implementation.• Responsible for updating sales forecasts and conducting a review of trade to ensure and guarantee product availability and meet business objectives.• Establish pricing strategies through competitive analysis and strategy defined by the company.• Lead business reviews with commercial partner: P&G• Development and implementation of a model of business leadership based on motivation of staff under supervision, to achieve the formation of a high performance team• Professional Sales team management.

• Responsible for the advertising, promotion and public relations of 5 brands aimed at pediatrics, gynecology, gastroenterology and endocrinology.• Marketing of OTC and OTX brands • Develop the annual marketing plans for the brands• Develop, implement and monitor the activities of the professional promotional plans.• Provide support to sales staff in monitoring marketing plans.• Maintain excellent relationships with key opinion leaders and strategic for the company medical societies.• Prepare the annual brands budget.• Participate with the finance department in the study of prices of new presentations.• Monitor the evolution of its product registrations in coordination with the responsible of records.• New product launch • Targeting and segmenting design criteria.• Monitor the evolution of the products monthly, perform a monthly report including action plan proposal.

• Development and implementation of marketing plans for dental products.• Monitoring team visit to physician and sales force.• Sales execution to major customers (pharmacy chains and supermarkets)• Placing orders, monitoring and control of merchandise inventory.• Study of profitability of marketing and sales plans.• Design and development of promotional activities at the point of sales of brand.• Management and monitoring of product placement

Dominican Republic

• Sales team manager. (12 salespeople)• Develop sales budgets and marketing plan.• Design and develop activities of the product line.• Run the budget and marketing plan.• Development of training in sales and customer service.• Launch of new products.

Dominican Republic

• Preparation of audit reports.• Evaluation and audit of the sales department

Strategic Pharmaceutical Marketing Program

Master Of Business Administration (M.B.A.), Doble Titulación Con La Universidad De Barcelona

Master Of Business Administration - Mba, Business Administration And Management, General, Doble Titulación Con Barna Business School De La Rep. Dom.

Bachelor'S Degree, Marketing