Ray Sadler

Ray Sadler Email and Phone Number

Manager, Media Production @ Tractor Supply Company
brentwood, tennessee, united states
About Ray Sadler

With over 25 years of corporate experience, I have built and led creative teams, spearheaded digital media projects, and delivered high-impact results across video production and corporate communications. Since joining Tractor Supply Company, I’ve played a foundational role in creating and scaling our video production department, growing our team from one to five members. One of my proudest achievements is leading the development of a state-of-the-art broadcast production studio at our corporate headquarters, a resource that has significantly enhanced our capacity for live events, training videos, and all facets of corporate communications.A cornerstone of our communication efforts is TSC TV, a monthly news show that fosters engagement across our company, keeping team members connected and aligned with our mission. The studio has become essential in elevating our brand value and fostering internal cohesion.Beyond overseeing media production, I partner closely with departments across Tractor Supply to tell our brand story and highlight the people behind it. From leadership meetings to quarterly town halls and annual sales events, my expertise spans content development and production, ensuring that each project delivers impact and excellence. My focus remains on elevating corporate communications through strategic, innovative storytelling that drives engagement and fosters growth.

Ray Sadler's Current Company Details
Tractor Supply Company

Tractor Supply Company

View
Manager, Media Production
brentwood, tennessee, united states
Employees:
8388
Ray Sadler Work Experience Details
  • Tractor Supply Company
    Manager, Media Production
    Tractor Supply Company May 2015 - Present
    Brentwood, Tn
    • Launched Corporate Media Studio: Led the design and installation of a broadcast-ready media studio that serves as a core resource for corporate communications across various departments, including Training, Investor Relations, and Local Store Operations.• Team Building and Strategic Growth: Expanded the media production team from two to five members, fostering a collaborative, high-performing group capable of delivering impactful content on a limited budget. • Live and Hybrid Event Production: Spearhead the content development and production for live and hybrid corporate events, ensuring that each event achieves seamless integration of digital and live elements. Our team creates engaging event content that supports audience interaction and aligns with Tractor Supply’s strategic goals. • Resourceful Project Leadership: Established processes to maximize budget efficiency, enabling the team to manage diverse projects while maintaining quality. Our work spans internal communications, training, and corporate messaging. • Strategic Communication Alignment: Collaborate with multiple departments to align media production with corporate objectives, enhancing employee engagement, training effectiveness, and brand unity.
  • Sadler Productions
    Producer, Director
    Sadler Productions Aug 2013 - Dec 2017
    Greater Nashville Area, Tn
    Assembling the perfect combination of resources to quickly and dependably deliver video content that meets clients’ needs, leveraging experience in retail, ministry, and non-profit entities. Whether it's a marketing video designed to increase a company’s customer base, or a music video created to expand an artist’s fan base, Sadler Productions delivers the right product to satisfy such diverse clients as client’s objectives.
  • Lifeway Christian Resources
    Video Merchandising Strategist
    Lifeway Christian Resources Sep 2012 - Aug 2013
    Greater Nashville Area, Tn
    Collaborated with the eCommerce Director to create the Video Merchandising Strategist position. Designed and produced video content that increased site traffic, revenue, and customer engagement, resulting in: a 30-fold increase in YouTube channel subscriptions; increase of visit length by 3.5 minutes; up to 25 percent increase in qualified leads; and average views of 19,000 per video. Published three to five new videos weekly, including two weekly web series, product demonstrations, author and artist interviews, internal communications, and ministry stories.• One marketing video achieved 4.5 million views across all platforms - https://vimeo.com/78408089• Produced a Christmas campaign that increased online sales by $25,000 - https://vimeo.com/78408011• Built and maintained a $50,000 in-house production studio
  • Lifeway Christian Resources
    Marketing & Merchandising Strategist For Lifeway.Com
    Lifeway Christian Resources Oct 2010 - Aug 2012
    Greater Nashville Area, Tn
    Coordinated online marketing efforts for interdivisional product lines and strategic corporate initiatives. Developed online merchandising strategies for LifeWay's best-selling product lines for Adults, Sunday School and Ongoing Bible Studies, International products, and LifeWay Films. Efforts in online marketing for Sunday School product lines contributed to the overall corporate revenue goal of more than $100 million.
  • Lifeway Christian Resources
    Ecommerce Manager Lifewaystores.Com
    Lifeway Christian Resources Jan 2000 - Sep 2010
    Greater Nashville Area, Tn
    Supervised Operations, Marketing, Merchandising, and Development for LifeWaystores.com, leading a five-person team to provide online marketing to 3.5 million customers, increasing annual revenue from $500,000 to $6.5 million and maintaining a 12 to 18-percent bottom-line margin. Collaborated with third-party distributors to triple our online product catalog. Led the development and integration of the internet’s first Christian-retail music download service. Initiated groundbreaking marketing technologies such as email newsletters and podcasts. • Participated on a cross-divisional research and development team to consolidate e-commerce efforts. • Developed strategies for a more intuitive and customer-friendly product site navigation and back-end product organization. • Led the User Experience Team to develop website design wireframes, enact usability testing, and create style guides.

Ray Sadler Skills

Social Media Creative Direction E Commerce Marketing Video Social Networking Email Marketing Publishing Blogging Management Photography Video Production Strategy Social Media Marketing Web Content Management Online Advertising Video Editing Training Content Management Marketing Communications Merchandising Digital Photography Interactive Marketing Content Development Web Video Google Analytics

Ray Sadler Education Details

Frequently Asked Questions about Ray Sadler

What company does Ray Sadler work for?

Ray Sadler works for Tractor Supply Company

What is Ray Sadler's role at the current company?

Ray Sadler's current role is Manager, Media Production.

What is Ray Sadler's email address?

Ray Sadler's email address is ra****@****ply.com

What is Ray Sadler's direct phone number?

Ray Sadler's direct phone number is +161526*****

What schools did Ray Sadler attend?

Ray Sadler attended Belmont University, University Of Tennessee, Knoxville.

What are some of Ray Sadler's interests?

Ray Sadler has interest in Designing Better Websites, Creating Entertaining Video, Playing With My Kids More, Shooting Great Photography, Loving My Wife Well.

What skills is Ray Sadler known for?

Ray Sadler has skills like Social Media, Creative Direction, E Commerce, Marketing, Video, Social Networking, Email Marketing, Publishing, Blogging, Management, Photography, Video Production.

Who are Ray Sadler's colleagues?

Ray Sadler's colleagues are Miya Warner, James Gero, Joe (Trey) Harker, Aubri Reiniche, Joanna Cunningham, Darryl Littleton, Estevan Rosado.

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