StageRise is a transformative initiative dedicated to revolutionizing the performing arts landscape in Pakistan, making it accessible, inclusive, and captivating for audiences of all backgrounds. As the Project Lead for the StageRise Initiative, we have successfully brought on board the multinational mega-corporation BAT and are currently collaborating with the brand VELO on the project "VELO Presents The Comedy Club."In this role, my team and I have achieved the following:- Secured VELO sponsorship and brand integration placements in 10 of comedian Dawar Mehmood's "No Offense" stand-up special shows in Karachi.- Organized and executed a mega stand-up comedy show in Islamabad featuring the comedic talents of Ali Gul Pir, Usman Mazhar, Hassaan Bin Shaheen, Ammar Zaidi, and Ali Abdullah, attracting over 400 attendees.- Organized and produced a mega stand-up comedy show in Lahore, featuring Ali Gul Pir and the Comedy Square Pakistan Group, including Faheem Azam, with a footfall of over 350 people.- Organized and delivered a mega stand-up comedy show in Islamabad featuring comedy superstar Tabish Hashmi and other performers such as Usama Ghauri, Aliasghar Kapasi, and Ajmal Zubair.

As the Head of the Creative and Strategy Department at Eikon7, I lead a dynamic team of creative strategists, shaping brand narratives that transcend convention. Here's a snapshot of my responsibilities and achievements:Team Leadership & Project Management:- Oversee project assignments, leveraging team members' skills and experience.- Conduct assignment input meetings with clients and account teams, ensuring a clear understanding of project briefs and feedback.- Lead internal brainstorming sessions to foster innovative ideas and solutions.Creative Strategy & Campaign Development:- Drive end-to-end research for pitch presentations, ensuring a comprehensive understanding of client needs.- Develop creative concept notes and proposal pitches for both new and potential clients.- Craft monthly content plans with creative concepts, collaborating closely with the team.Innovative Campaign Execution:- Lead creative campaigns for clients, from ideation and research to concept development, content creation, and aesthetic direction.- Collaborate with design and video teams to ensure seamless execution of concepts.- Monitor social media execution and study performance reports to inform future strategies.Market Expertise & Marketing Initiatives:- Stay informed about market trends and innovations, sharing insights with the team.- Deploy successful marketing campaigns, overseeing implementation from ideation to execution.Brand Development & Consistency:- Lead branding projects in collaboration with the copywriter and design team, ensuring consistency in brand identity.- Approve company marketing materials and experiment with various channels for content creation and performance analysis.Training & Collaboration:- Provide expertise in all aspects of creative strategy, training the team to excel in diverse projects.- Foster collaboration among teams for cohesive execution of marketing initiatives.

In my role as Creative Manager at IAL Saatchi & Saatchi, I played a pivotal role in shaping the narrative for the Jazz brand and its sub-brands, including JazzCash, Jazz Corporate, VEON, and Jazz xlr8. Key responsibilities included:- Campaign Conceptualization: Spearheaded the development of innovative campaigns, injecting creativity into the brand stories for Jazz and its sub-brands.- Video Content Creation: Crafted compelling scripts and storyboards for a diverse range of videos, ensuring alignment with the brand's vision and values.- Copywriting and Content Creation: Developed impactful copy and content for various visual artworks, marketing materials, and promotional collateral.- Design and Branding: Took charge of designing packaging, promotional material, and sales collateral, ensuring a distinctive brand identity. Led the conceptualization and execution of event branding for a cohesive brand experience.- Holistic Brand Management: Oversaw the overall brand experience, ensuring consistency and resonance across all customer touchpoints.- Substantial Impact: Made significant contributions to the success of Jazz and its sub-brands, driving engagement and market presence.- Innovation and Collaboration: Fostered a culture of innovation and collaboration, working cross-functionally to deliver creative solutions that exceeded client expectations.- Results: Elevated brand perception and market share through strategic and visually appealing campaigns.

As a Social Media Executive at Ogilvy & Mather, I played a pivotal role in managing the online presence of Telenor's djuice brand. Key responsibilities included:- Platform Management: Oversaw the social media platforms for Telenor's djuice brand, ensuring a consistent and engaging online presence.- Collateral Creation: Led the creation of compelling collateral for the brand's social media platforms, aligning content with the brand's messaging and visual identity.- Community Maintenance: Managed day-to-day activities, including community supervision and engagement on the social media platforms, fostering a vibrant online community.- Trend Monitoring: Proactively monitored trends, staying ahead of the curve to inform upcoming campaigns and maintain the brand's relevance in the digital space.- Performance Reporting: Generated comprehensive performance reports for the social media platforms, providing valuable insights to enhance strategy and optimize content.- Results: Contributed to the enhanced visibility and engagement of Telenor's djuice brand through strategic social media management.

In my role as Creative Lead at Adcom Leo Burnett, I played a pivotal role in steering digital campaigns for the Easypaisa brand. My responsibilities encompassed:- Digital Campaign Management: Oversaw end-to-end management of digital campaigns for the Easypaisa brand, ensuring strategic alignment and impactful execution.- Creative Strategy Generation: Catered to digital marketing briefs by formulating creative strategies tailored to each campaign, maximizing the brand's digital presence.- Text-Based Content Creation: Generated compelling text-based content for campaigns, ensuring a harmonious blend of creativity and strategic messaging.- Execution Oversight: Ensured the seamless translation of creative direction into all campaign elements, maintaining brand integrity across digital touchpoints.- Client Feedback Handling: Managed client feedback with precision, incorporating inputs to mutual satisfaction, fostering strong client relationships.- Team Management: Led a team of three, including two Digital Designers and one Social Media Manager, fostering collaboration and innovation.- Results: Contributed to the success of Easypaisa's digital campaigns, driving engagement and achieving campaign objectives.

As a Social Media Executive at Adcom Leo Burnett, I took charge of Easypaisa's digital media landscape, ensuring seamless execution and strategic management. Key responsibilities included:- Digital Asset Management: Handled all digital media assets for Easypaisa, ensuring a cohesive and impactful online presence.- Communication Rollout: Ensured flawless execution of digital communications, managing scheduling, custom modifications, grammar, feedback, and overall content quality.- Analytics Reporting: Generated a diverse range of analytics reports regularly and on an as-needed basis. This included monthly and weekly reports, media monitoring, post-campaign analysis, sentiment analysis, yearly and quarterly digital reviews, and progress reports.- Community Management: Engaged with the community across various social media platforms, addressing questions, comments, and concerns promptly, preventing the escalation of conflicts, and fostering a positive online environment.- Award Submissions: Prepared all materials for advertising award submissions, showcasing the success and impact of digital campaigns for recognition within the industry.- Results: Contributed to the strategic success of Easypaisa's digital presence, ensuring a well-managed, engaging, and award-worthy social media landscape.

As the Social Media Marketing Manager at Discretelogix, I played a key role in driving digital success through strategic planning and effective team management. My contributions included:- Strategic Product Launch: Crafted a comprehensive social media strategy for the successful rollout of a new product line, ensuring maximum impact and market engagement.- Community Management: Established, maintained, and managed the community across all social media assets, fostering a positive and engaged online presence.- Content Curation and Calendar Management: Curated custom content for each digital asset and meticulously compiled content calendars months in advance, ensuring a consistent and cohesive brand narrative.- Creative Direction and Design Oversight: Provided creative direction for digital visuals, ensuring alignment with the overall brand message, and ensured seamless translation in the designs created by the team.- Feedback Handling: Managed feedback effectively, incorporating insights into all aspects of the job to enhance strategy and execution.- Team Management: Led and managed a team of three, consisting of two designers and one content writer, fostering collaboration, innovation, and achieving collective goals.- Results: Contributed to the overall success of Discretelogix's digital presence, from strategic product launches to maintaining an engaged community and delivering visually impactful content.