Raymond Spann Email & Phone Number

Red Wing, Mn

Red Wing, Mn

Aids in development and implementation digital marketing strategies to attract customers to company websites by monitoring company brands online presence, optimizing and implementing reporting methods, creating dashboards, analyzing and presenting KPI findings to promote online products and services while identifying areas and opportunities to optimize business processes and performance.

Apple Valley, Mn

Independent marketing consultant helping organizations increase revenues through brand development, strategic marketing, CRM programs and online promotional campaigns.I've been engaged to develop marketing strategies, employ digital marketing tactics (Search Engine Marketing - PPC Advertising, Display Advertising, Email marketing) as well as navigate the ecommerce ecosystem to help define online consumer behaviors, purchasing cycles and develop online consumer profiles to increase ROAS.

Cottage Grove, Mn

Managed implementation and configuration of cloud based hospitality sales and marketing software solutions that convert demand and produce growth in revenue and profits. Provided direction and technical support to staff of lodging companies utilizing property management system. Trained clients in application of product; rates management, revenue management strategies involving pricing and inventory management, reservation processes, operations management, CRM, maintenance work order processes, housekeeping management, double entry accounting practices, operational and financial reporting.TRACK Pulse revenue optimization software is a fully integrated and built-in call tracking and optimization system. Encompassing campaign tracking and smart call routing to capture leads, increase sales conversions and provide true transparency with real-time reports and dashboards.TRACK PM is a cloud-based professional property management system for 5 to 5,000+ unit rental management companies. Empowering clients with a dynamic rate engine, streamlined reservation process, suite of housekeeping, maintenance and guest management tools, integrated CRM, owner portal, double entry accounting system and the transparency of real-time reporting.

Plymouth, Mn

Responsible for driving business revenues and brand awareness through effective online strategies and product management resulting in lead generation for Travel Leaders Franchise Associates. Manage planning, executing and measuring online advertising for digital-only and traditional campaigns layered with digital tactics including display advertising, SEM, SEO, budget allocation by campaign, creative direction, tracking and competitive analysis. Researched interactive opportunities based on supplier demographics, industry trends and existing client portfolios to develop and implement tactical online marketing plans. Manage website copywriting by collaborating with internal departments to ensure a consistent brand presence while developing new ways to reach prospects online.

Edina, Mn

Responsible for delivering consumer revenue goals through online marketing strategies and tactics custom designed to boost online visibility, drive website traffic and conversions. Managed planning, executing and measuring online advertising for digital-only and traditional campaigns layered with digital tactics including display advertising, SEM, SEO, segmentation, budget allocation by campaign, creative direction, tracking and competitive analysis. Duties also included the management and development of affiliate website program for travel agencies, research for new website analytic tools, and establishing brand name trademark protection protocols with legal counsel.

Edina, Mn

Responsible for managing dual brand pricing and inventory for car rental operations. Maximized car rental revenues by accurately forecasting business demand and appropriately adjusting rates - pricing the market to steal market share from competitors as well as meet the customer demand and expectations. Carried out statistical analysis using historical information, seasonal trends, and sales activity evaluating channel and segment bookings to determine consumer demand, highlighting opportunities to maximize revenue.

Minneapolis, Mn & Chicago, Il

Managed airport car rental facility for Budget Rent A Car. Responsible for profitability through strong sales focus and fleet management. Performed administrative functions including: car control, daily and weekly rental forecast, damage reporting, and cash reconciliation. Responsible for daily operations including, supervision of staff (20+), customer service, emergency road service, scheduling, recruiting, hiring and training with a focus on sales and delivering superior customer service.Chicago, IL Midway Airport: Sep. 1995 - Oct. 1996 Minneapolis/St. Paul, MN Int'l Airport: Jul. 1988 - Sep. 1995

Oracle Application Development And Database Principles

Computer Science & Communications

Education record