Rayssa Oliveira Email and Phone Number

As a Marketing Manager, I lead the accounts for Tramontina USA and Tramontina Canada, coordinating the media, content, and creative teams to ensure the brand's objectives are met. In content direction, I oversee the definition and implementation of content strategies for various agency clients, guiding and training the teams of writers and creators. My focus is on analyzing metrics to identify improvement opportunities and fostering innovative approaches to enhance brand engagement and performance. I also lead the Artificial Intelligence squad, leveraging technologies to personalize and optimize content production and media strategies.

Responsável pela estratégia de conteúdo, redação e posicionamento de marca da Tramontina USA e Tramontina Canadá.

Coordinate, plan, and produce the strategy, for online and offline content, marketing campaigns, and product descriptions of each new product page for the Hartwell companies, which includes SONCO Tube, SONCO Perimeter Security (e-commerce), Signzilla, and 95 Traffic Safety Supply. Develop and write success cases with clients, as well as make alliances with organizations, associations, and LinkedIn communities to generate co-marketing.

Development and execution of communication strategies; Content management and corporate narrative; Production of communication channels and events (off / online); Integration of multidisciplinary teams to create internal campaigns for dissemination, education and awareness; Support the development of communication activities acting as a consultant for other areas of the company; Production of articles and content.

Ghostwriter of several technical and biographical titles. Portuguese - English and English - Portuguese translation of literary works, audiovisual material and articles. Proofreading and text editing.

Group brand management in Brazil. Public Relations. Responsible for creative content creation and expansion in Latin America (Creation and optimization of Google Ads and Facebook Ads campaigns). Team supervision and contract negotiation.

International Relations Management. Connection and relationship with international partners. Event management and international reception. Spoken and written translation. Communication management, creation and dissemination. Digital Marketing management. Experience with Digital Marketing tools (MLabs; RD Station; MailChimp among others). Elaboration of Digital Marketing plans. Project planing, execution of engagement actions, event organization, indicators management.

Communication and brand management for the group across the UK. Supervision of communication teams in Northern Ireland and England. Translation and proofreading of texts. Responsible for cultural training and mentoring.Create strategies, implement and manage actions with focus in acquisition os volunteers through digital channels; Manage online media campaigns (Google Ads, Display, Facebook Ads, Instagram Ads, Linkedin Ads); Plan and execute strategies (paid and organic) of Social Media; Elaborate performance reports; Plan and structure e-mail marketing campaigns; Operate CRM tools.