Rayssa M Fernandes Email and Phone Number

My client was Grupo Pão de Açúcar, one of the biggest players in retail, along with other brands that belong to this masterbrand (Extra, Mini Extra, Qualitá, Taeq, Pão de Açúcar and Minuto). It was such a big opportunity to put in practice all the knowledge and confidence I have cultivated, doing big campaigns, writing screenplays for advertising films and being bold even in the smallest project.

Starting in the area that I’m passionate was a big achievement for me. I raised my know-how as a copywriter, writing down every single kind of text, from KV to spots, copy, e-mails marketing and digital ads.

As an intern in a big company, I had the chance to improve some skills that I learned in college, such as get along with the campaign develop process from beginning to release and the most important: how can I write good briefings to make everything happen.

I updated the platform that launches the massive offers in stores and negotiated directly to other companies and brands which wanted to display their visual merchandising in the stores around the country.