Rayssa Guedes Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

- Technical leadership of the DHuO product writers team;- Creation of structures, processes, and product redesign;- Planning, validation, and development of the content strategy for the product;- Facilitation of dynamics for stakeholders;- Creation of documentation for the area (Tone and Voice Guide, Glossary, User Manuals, etc);

São Paulo, Brasil

- Creation of structures, processes, and product redesign;- Planning, validation, and development of the content strategy for the product;- Facilitation of dynamics for stakeholders;- Creation of documentation for the area (Tone and Voice Guide, Glossary, User Manuals, etc);

São Paulo, Brasil

- Creation and maintenance of tone and voice guidelines and writing style for the products;- Alignment of expectations with designers, product managers, researchers, and developers;- Creation of Content Design materials (glossary, writing guide, product storytelling, tone, and voice guide);- Collaboration in interviews, usability tests, and research.

- Creation and maintenance of tone and voice guidelines and writing style for the products;- A content strategy focused on UX in projects for various clients (Pede Pronto - Alelo; Grupo Odontoprev and Bradesco);- Alignment of expectations with designers, product managers, researchers, and developers;- Creation of Content Design materials (glossary, writing.

São Paulo, Brasil

- Creation of Content Design of new materials (sites, blogs, ppts, and sales deck)

São Paulo, Brasil

- Creation and maintenance of tone and voice guidelines and writing style for the products;- Alignment of expectations with designers, product managers, researchers, and developers;- Creation of Content Design materials (glossary, writing guide, product storytelling, tone, and voice guide);- Collaboration in interviews, usability tests, and research.

- Coordination of the content and marketing team of the Coletivo SOMAR+ campaign, with Sofia Souza and Marcelo Ávila, candidates for the UNEB rectory in 2021;- Planning of campaign strategies together with the other sectors of the candidacy;- Demand management for editors, Community managers, and designers;- Presentation of results to campaign directors.

Salvador E Região, Brasil

- UX Writing for SanarFlix campaigns, features, LPs, and platform;- Idealization of Upsell strategies between Sanar products;- Responsible for idealizing and executing the Brand Voice and Brand Persona of SanarFlix;- Elaboration of strategies and creative solutions in engagement journeys for +80k users of SanarFlix, reaching conversion of more than 60% of.

Salvador, Bahia, Brasil

- Creation of strategies for reducing the number of daily and monthly tickets and response time;- Creation of a customer service manual;- NPS analysis;- Churn analysis;- Planning actions to increase retention and reduce churn

Salvador

- Acting as a senior writer in the Pre-campaign and Candidacy Campaign for mayor of Salvador-BA;- Idealization and creation of scripts, spots, speeches, and the campaign slogan;- Writing campaign materials;- Collaboration and development of the concept of the advertising campaign in multichannel (on and off);- Partnership, production, and structuring of.

Salvador

- Interface and communication with the C&A team for costumes production;- Executive production, in Salvador-BA, for articles on the project 'Todo Dia Delas', from the Huffpost Brasil website;- Production of guidelines and Styling for the photoshoots in partnership with C&A Brasil

Salvador E Região, Brasil

- Development of cultural projects for state and federal public notices;- Creation of marketing campaigns focused on cultural projects;- Direct communication with sponsors (Vivo, Oi, Braskem, Caixa Econômica Federal, Petrobras);- Executive Production at Carnival in Salvador for the afro group Ilê Aiyê and for singer Luiz Caldas (2016, 2017, 2018).

Salvador E Região, Brasil

- Creation of content strategies for the website and social networks;- Blog and e-commerce SEO;- Creation of social media campaigns (Facebook and Instagram);- On and off campaigns activation;- Outcome measurement;- Customer prospecting with the Sales team

Salvador E Região, Brasil

_Assistência de produção dos eventos e peças;_Assistência administrativa;_Tratativa com parceiros e contratantes;_Atendimento ao cliente

Salvador E Região, Brasil

_Curadoria de projetos culturais;_Gestão de projetos culturais financiados pela FUNCEB;_Produção para banca avaliadora dos projetos