Ray Steen Email & Phone Number

Frederick, Md, Us

Frederick, Md, Us

Frederick, Md, Us

Mclean, Va, Us

Disaster Assistance Improvement Program (DAIP), DisasterAssistance.gov, DHS/FEMA• Led a 7.5-member team of communications professionals, creative resources, financial and technical analysts in support of the Department of Homeland Security (DHS) Federal Emergency Management Agency’s (FEMA) E-Government Initiative — Disaster Assistance Improvement Program (DAIP).• Oversaw strategic planning, communications, and execution of outreach and communication initiatives to reach key stakeholder groups, including key leadership among 17 federal partner agencies, to ensure their continued investment in the development and maintenance of DAIP’s product line and services — including DisasterAssistance.gov.• Liaised with FEMA External Affairs, Office of Public Affairs, and Response and Recovery Leadership Offices to ensure effective, consistent messaging is delivered throughout the agency about DisasterAssistance.gov.

Falls Church, Virginia, Us

• Lead strategic marketing, planning and public relations initiatives for the Army’s premier medical information technology program, MC4. Efforts include strategic planning, media relations, public affairs, branding, market research, customer outreach, multimedia production, website lifecycle management, awards/recognition, social media and Internet marketing.• Develop integrated marketing campaigns targeting key stakeholders within the Department of Defense, military, health care and information technology arenas.• Secure and coordinate media activities, prepare subject matter experts (commanders, medics, doctors, nurses) and VIPs for media interviews to deliver strategic messages.• Manage and develop a team of writers, editors, graphic designers and website developers.• Oversee client’s interactive, online outreach publication that reaches 20,000-plus subscribers.

• Worked with small businesses to create and implement strategic business and communication plans, build brand identities, launch websites and social media outreach campaigns, author articles, advertise and win awards• Clients included TreatmentDiaries.com, Ferraiolo Fitness, Trendsetters Salon and Pelle Bello

Fredericksburg, Va, Us

• Lead strategic marketing, planning and public relations initiatives for the Army’s premier medical information technology program, MC4. Efforts include strategic planning, media relations, public affairs, branding, market research, customer outreach, multimedia production, website lifecycle management, awards/recognition, social media and Internet marketing.• Established MC4's brand identity making the program the face of military health care information technology on the battlefield.• Launched MC4's first website and created a new e-newsletter reaching deployed medical staff, commanders and systems administrators worldwide

Washington, Dc, Us

• Serve as a national spokesman for Red Cross disaster relief efforts.• Manage communications for American Red Cross Disaster Relief Services and programs via media relations blitzes and campaigns. • Manage, recruit, train and deploy 65 highly trained national spokespersons to deliver preparedness, fundraising and recovery messages in national and major regional media outlets.• Train and educate field communicators, subject matter experts and senior leadership in media interview techniques and publicity tactics.• Provide supervisory guidance and support to Red Cross field communicators from over 900 field units nationwide.• Oversee disaster relief publicity on organization's award-winning public and internal websites.• Develop and implement creative communication and marketing strategies involving fundraising, government relations, cause marketing, celebrity outreach and advertising.• Write, proofread, edit and publish internal documents (memos, website postings, guidance) and external collateral (brochures, booklets, guides).• Present at internal and external conferences, meetings, trainings and conventions.

• Managed public relations initiatives, including March is Red Cross Month awareness campaign, and developed the chapter's new website.

Downingtown, Pennsylvania, Us