Ray T. Email & Phone Number

Champs helps youth athletes be the best they can be. With the Champs App, players create beautiful, free profiles that facilitate the youth sports, prep and college recruiting process. In addition, Champs provides players, parents and coaches information, tools and connections to facilitate student-athletes on their journey.

• Go-to-market contractor for three Andreessen Horowitz (A16Z) portfolio companies
• Led business development strategic partnership program for security client to collect anonymous mobile data with a variety of app developers
• Sales & Marketing strategy for enterprise SAAS company including pricing, customer interviews, brand hierarchy and message map, Net Promoter Score research and insights.
• Product Management to design seller onboarding and first use experience experience for consumer marketplace (mobile app and web).
• Created and managed enterprise customer lead generation campaigns for multiple organizations (e.g. financial services, security and HR technology) targeting the Fortune 500 and SMBs (Sales Development Model).
• Developed 1-year marketing plan and sales enablement tools for client in the autonomous vehicle category

• Great Hires helps companies deliver an awesome candidate interview experience via a concierge-like mobile first app
• Product manager for award-winning, customer and user-driven HR Tech enterprise SAAS platform (NPS = 72).
• Designed the end-to-end product experience including user requirements (VOC), UI/UX design, analytics; worked with technical team to ensure high quality delivery of modules and features via agile development.
• Led product marketing efforts leveraging conferences, content marketing and PR for inbound lead generation utilizing various marketing automation and sales automation / CRM tools.
• Created capital-efficient outbound enterprise sales development model resulting in 15% demo schedule rate.
• Closed multiple Fortune 500 accounts: Fidelity, Intuit, Symantec, NBCUniversal, Palo Alto Networks, Samsung.

San Francisco, CA, US

• Product manager for multiple offerings leveraging the Red Answers personalization platform: Jernel (social, mobile Facebook/ iPhone app), DealHood (local, mobile deals iPhone app), Aha! Baby (search)
• Led all non-engineering efforts including product management, user experience, marketing, QA etc.
• Leveraged various growth marketing and engagement techniques to acquire and retain consumers including: SEO, SEM, content marketing, landing page optimization, A/B testing, video and email marketing.
• Responsible for online advertising monetization via direct sales, ad networks and affiliate programs.
• Boot-strapped company by generating >$1M in advertising and service revenue.

San Bruno, CA, US

• Led team of 12-16 across sales, marketing, customer service teams and related operations.
• Launched North America self-service and vertically-focused ad networks.
• Built ad sales, publisher acquisition and customer support teams.
• Developed sales organization compensation system.
• Defined requirements for CRM implementation and corporate reporting.

Mountain View, California, US

• Led sales and marketing for TurboTax Business and Estimated Taxes.
• Drove market-entry strategy and customer research for several early-stage new offerings.
• Performed acquisition due diligence, sales and marketing plan for online incorporation company.

Mountain View, California, US

• Managed team of 11 marketers; reported directly to Vice President of Sales.
• Continually grew revenue, units and retail market share year-over-year.
• Led successful retail channel strategic plan to address Microsoft Accounting entry versus QuickBooks
• Oversaw retail, OEM strategy and launch for numerous small business offerings - including Simple Start, Payroll, Credit Card Processing, Customer Manager, QB Flavors.
• Conducted numerous pricing/price elasticity, advertising, merchandising and promotion tests and analyses.

• Managed team of 14 responsible for Product Marketing, Product Management and Marketing Communications.
• Defined Product Roadmap and corporate product development strategy.
• Led design and development for next-generation Enterprise Marketing Management software.

• Consumer Products and Marketing focused enterprise software solutions company to ‘Maximize Marketers Success” in their projects, assignments, and careers.
• Designed integrated marketing-content and enterprise SAAS application.
• Recruited world-renowned advisory team

New York, NY, US

• Developed business operating model for Fortune 500 packaged goods company.
• Performed acquisition analysis for food products company.
• Led market sizing and segmentation project for beverage company.

Greater Chicago Area, IL, US

• Led strategy development for Shredded Wheat and 100% Bran new products and television, print advertising.
• Grew Shredded Wheat to record volume and share.
• Led consumer-driven launches and marketing campaigns for 2 new flavors of Jell-O jelly powder.
• Responsible for creating various TV advertising and consumer promotion programs
• Promoted from Brand Associate

Cincinnati, Ohio, US

• Supervised team of 12 technicians that warehoused and shipped finished product including Tide detergent and Bounce fabric softener.

Mba, Entrepreneurship & Corporate Strategy

B.Eng, Chemical Engineering