Known for my pragmatic approach, I believe that to compete with confidence in a changing environment, businesses need straightforward advice and solutions to protect their competitive advantage.This advantage might be based on innovative technologies, clever industrial design, original brands or internal knowhow. I take a big-picture view to recognise where the real value lies, and I enjoy helping clients develop fit-for-purpose IP strategies.As an electrical engineer, I initially designed and implemented control and information systems for the electricity and mining industries. I now advise clients, both local and overseas, of varying size and complexity, in relation to the protection of their intellectual assets.Much of my work involves drafting and prosecuting patent applications in relation to electrical and mechanical technologies. I am regularly asked to provide advice regarding the enforcement or defence of patents in these technology areas, including infringement clearance, validity and due diligence. I also have broad experience in the protection and enforcement of trade marks and registered designs.Key technology areas include:• Electrical and electronic engineering• Power generation, distribution and control systems• Renewable energy & Wind turbines• Medical devices, Sleep apnoea masks, DVT detection• Sensor devices and systems• Electrical appliances & consumer goods• Lighting controllers and fixtures• Mechanical engineering• Sustainable water technologies • Building and architectural products, Hand tools• Transport and logistics• Trade Marks• Industrial Designs