• Building and growing my own business. Reached CAC goal and profitability within 90 days after launch. Currently scaling this business to the moon 🚀🌝• Building an organic community on TikTok, Instagram and Youtube. We consistently go viral on all platforms with millions of views on multiple posts. This has led to massive organic sales, effectively lowering CAC by over 85%💪🏼

• Helping B2B and B2C companies crush their customer acquisition goals and scale their businesses via Facebook, Instagram, TikTok and Google. 📈 • Expert at driving consistent and predictable CAC.

Built out the start-up company’s marketing function. Introduced and led performance marketing. Led growth through a data-centric lens and managed junior marketing associates.• Identified company’s biggest problems and conceptualized a marketing strategy that shifts investing in low ROI efforts to focus on true growth opportunities through product innovation and improvement.• Set up event tracking and funnels to detail the whole customer journey. Analyzed and improved areas of drop-offs.• Developed up-sell strategies by analyzing how customers are using the app and suggest ways to up-sell on new features that would help them achieve their goal faster.• Redesigned homepage by leveraging data analytics to decrease bounce rate by 40%.

• Designed a modern and sleek web UI to elevate the brand experience.• Slashed development costs by 35% by negotiating favorable terms with vendors and suppliers while balancing product feasibility with design intent from both a feature and cost standpoint.• Steadily improve website conversions by closely monitoring website analytics and translating raw data into actionable items for A/B testing.• Manage entire product development process that involves design, pattern making, marker grading, proto samples, material sourcing, and production.• Secured #1 spot on Google Search in 3 months with SEO strategy resulting in traffic increase of 60%.• Wrote/created all website content including product descriptions, brand statements, regular blog posts, social media posts - created a company Pinterest page that averages 660K monthly visitors.

• Effectively directed a cross functional team of 7 to deliver a product that defended a $1.1M business from competitors.• Conducted market research and gap analysis on current product line and pioneered a new innovation with engineers that launched a new product series that added $400K of revenue to company’s top line.• Ensured that product quality standards and project KPIs are met by managing supply chain and 3 overseas manufacturing plants.• Worked with Engineering and Sales leadership to develop 5-year product roadmap based on product line needs and corporate objectives.

• Increased YOY revenue by 15% by implementing strategies in product, research and development, and marketing.• Expanded the company’s product portfolio by developing over 60 distinct SKUs in the computer accessories, gaming, mobility and KVM product lines.• Helped win CES Innovation award by showcasing company and products at CES tradeshow via product demonstrations and media interviews.• Promoted to Senior APM in 6 months due to quick learning capability and ability to take initiative and handle the pressures of many responsibilities.

• Achieved 7500 likes in 3 weeks on company Facebook page to build brand awareness and reach new potential customers.• Launched all of the brand’s social media outlets and increased following from 0 to 10,000 followers in 2 months with a budget of $3000.• Designed and sent over 50 email marketing campaigns with varying objectives. Increased email open rate by 35%.