Led the creation of a simplified brand identity and mission for one of the most innovative startups on the planet, and led the public launch of their first aircraft -- Skyryse One, the world's first production fly-by-wire helicopter piloted with a single control stick.

Led Cruise’s corporate communications through every funding round from initial acquisition to $34 billion valuation, crafting and managing our story as we shifted from pure R&D startup to a mature company beginning scale commercialization across multiple markets.Crafted a mission and vision realigning Cruise employees on our purpose through a global pandemic – letting us grow together into a world-leading self-driving car company.

Led the Advanced Technology Communications and Story Bureau teams that created GM’s mission and vision and established the 100 year old automaker as a global leader in electric and self-driving vehicles, moving the entire automotive industry towards an all-electric future.

Founded first-of-its-kind content studio creating earned-centric native ads for digital publishers.

Built and led Studio@Gawker, the custom advertising studio charged with concepting and production of scalable sponsored content across all eight Gawker Media sites.

Turned a website with a silly name into the go-to auto industry tabloid site with over seven million monthly unique visitors.