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Alex.Bank
Who is Ray Xu? Overview
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Ray Xu is listed as Performance Growth Marketing Lead at Alex.Bank, based in Greater Sydney Area, Australia. AeroLeads shows a matched LinkedIn profile for Ray Xu.
Ray Xu previously worked as Performance Growth Marketing Lead at Autism 360 and Digital Marketing Manager at Autism 360™. Ray Xu holds Bachelor Of Science - Bs, Information Systems from University Of Sydney.
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Alex.Bank
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Profile bio
About Ray Xu
Passionate digital marketing professional with a proven track record in running successful paid campaigns focused on customer acquisition, sales, lead generation and more. Adept at translating data into actionable insights, I thrive on optimising campaigns for maximum effectiveness. My test-and-learn approach, characterised by constant split testing, ensures continuous improvement and innovation in every project I undertake.
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9 roles
Ray Xu work experience
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Performance Growth Marketing Lead
Digital Marketing Manager
• I lead and manage all paid digital marketing activities across key social and search platforms, including Facebook, Instagram, Google Ads, TikTok, and Pinterest.• My focus is on delivering profitable results through expertly crafted campaigns, utilising effective budgeting, strategic ad placements, and engaging creative assets.• I take ownership of campaign management from concept to execution, overseeing ad creatives, copywriting, audience targeting, and budget allocation.
Social Media Marketing Manager
• Spearheaded campaigns to grow Finder’s social media following and engagement by over 30% and 120% respectively, across key channels including Facebook, Instagram, TikTok and Twitter• Built out social strategy and playbook with industry best practices within the brand guidelines• Successful Facebook campaigns, competitions and events that drove +120% in engagement on our posts & Finder’s Facebook Group (Points Finder)
Sep 2022 - Dec 2022
Social Media Marketing Manager
• Owned all Social Media platforms posts, campaigns and activities within Zip across Facebook, Instagram, TikTok, Twitter and LinkedIn• Led successful campaigns that increased social following by +600% from ~3K followers to ~23K followers on Instagram, +180% on Facebook and +250% on LinkedIn• Managed Customer Success Team in managing Zip's social community
Jan 2021 - Sep 2022
Social Media Marketing Specialist
Feb 2020 - Jan 2021
Marketing Coordinator
Mar 2019 - Feb 2020
Marketing Graduate
Apr 2018 - Mar 2019
Sales Representative
Service-based and customer-focused sales role, constantly applying rapid problem-solving skills to find the most suitable solution for customers/clients.
Aug 2016 - May 2018
1 education record
Ray Xu education
FAQ
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What company does Ray Xu work for?
Ray Xu works for Alex.Bank.
What is Ray Xu's role at Alex.Bank?
Ray Xu is listed as Performance Growth Marketing Lead at Alex.Bank.
Where is Ray Xu based?
Ray Xu is based in Greater Sydney Area, Australia while working with Alex.Bank.
What companies has Ray Xu worked for?
Ray Xu has worked for Alex.Bank, Autism 360, Autism 360™, Finder, and Zip Co Limited.
How can I contact Ray Xu?
You can use AeroLeads to view verified contact signals for Ray Xu at Alex.Bank, including work email, phone, and LinkedIn data when available.
What schools did Ray Xu attend?
Ray Xu holds Bachelor Of Science - Bs, Information Systems from University Of Sydney.
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