Rayyan Nabeelah Rafidi Email & Phone Number

- Assistant Manager, Marketing and Communications at the Corporate Office- Develops and implements strategies that align with business objectives, ultimately enhancing brand visibility and reputation.- Involved in writing, editing, and proofreading a variety of communication materials, including publications, newsletters, and social media content. - Manage social media channels and ads by focusing on content creation, planning and scheduling digital campaigns to foster engagement and generate leads.- Event management: Coordinate physical, hybrid and online events, effectively managing vendor relationships to ensure successful outcomes that meet stakeholder expectations. - Internal Communications: prepares updates on corporate initiatives that enhance organisational culture.- Ensures that all communications adhere to corporate visual identity guidelines and brand voice, maintaining a cohesive presence across all platforms.

Attached to the Singapore Marketing and Communications team, I coordinated the branding, marketing and communications functions for the firm.With a focus on content creation, I worked with partners and subject matter experts to produce high quality thought leadership articles and reports on topics related to audit, tax, consulting and other professional services. I crafted content that appeal to new clients and provided extra value to our existing clientele. I have led a number of content creation and localisation initiatives for Mazars in Singapore and other key markets in the region such as Australia and Taiwan. In addition to developing a pipeline of materials for the firm, I conducted market research and campaign analyses to assess the performance of our marcom activities. My responsibilities included planning international and regional webinars, developing web and social media marketing campaigns, and strengthening our media relations with top tier publications like The Straits Times, the Business Times and SCMP. I was involved in both content and creative development.I worked closely with the Global and APAC Marcomm teams to support the branding and communication strategies of Mazars in Singapore.I have taken the lead in a number of projects including the Singapore Sustainability Report 2022, Singapore Transparency Report 2021-2022 and Transfer Pricing in APAC Webinar. I played key roles in high-impact projects such as the Singapore capital markets roadshow in Kuala Lumpur and the award-winning Women at Mazars campaign. I was promoted to Senior 2 in September 2022.

Assists a senior professor at the International Islamic University Malaysia in a research on the Malaysian education landscape and graduate employability in the Covid-19 pandemic.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

In this role, I developed brand narratives and public relations strategies. I worked with clients from an array of industries including a cloud computing firm, a telecommunications and payments giant, two global IT services companies, a German Internet Exchange operator, a premier manufacturing organisation, a regional healthcare group, a group of agriculture companies, an insurance start up and a local-based global education brand. My core responsibilities include developing PR proposals for business development as well as writing, editing and translating original industry-based content for PR collaterals. I worked across a portfolio of campaigns collaboratively with regional PR affiliate agencies in Singapore, Thailand and India. In terms of media relations, I developed compelling narratives to successfully generate media coverage with key business, IT and trade publications. I coordinated press conferences, webinars, media briefings and secured interviews for clients in online, print and broadcast media namely Astro Awani and The Edge.I led an integrated social media campaign for an education group which includes content marketing and creative direction. I have experience in executing crisis communications plans through effective news management and emergency messaging development.During my time here, I was also part of the editorial team for the Federation of Malaysian Manufacturers’ Business In Action quarterly magazine.

Bangsar

As a writer at the New Straits Times, I developed impactful stories related to the education sector. With a responsibility to write biweekly cover stories, I would conduct in-depth research to pitch intriguing story ideas and write compelling articles.This role enabled me to cover a wide range of events and programmes held by higher education institutions, corporations, related ministries and non-governmental bodies. I had experience conducting personal interviews with prominent figures including ministers, high commissioners, academics and chief executive officers from Malaysia and abroad.I had the opportunity to tell the stories of outstanding individuals such as Rhodes scholarship recipients and NGO founders. At the onset of the Covid-19 pandemic, I interviewed prominent researchers and medical directors to understand how universities can be leveraged to combat the coronavirus through genomic surveillance and studies. I was also responsible in producing posters, infographics and videos for the MindCampus social media platform.Some of my articles are available online and can be accessed through the link provided below.

Kuala Lumpur, Malaysia

Key responsibilities:As a part-time freelance writer, I produced original articles weekly on diverse topics such as lifestyle, education, and entertainment. This involved thorough research, securing sources, conducting interviews and working closely with editors in planning the creative direction.

Selangor, Malaysia

As an intern at the KPMG Business School Department, I worked closely with the manager for audit and accounting courses. Started off as an assistant, I was given the responsibility two months into the role to coordinate the preparation and flow for internal courses. These courses were attended by the firm's audit and accounting staff, from executive to management level. I applied Microsoft Excel skills and demonstrated attention to detail in performing data entry duties via the Global Learning Management System (GLMS). I was also involved in the orientation or onboarding for new recruits as well as secondments to the firm. I assisted in the preparation for a team-building camp for new managers.

Msc, International Business, Distinction

Activities and Societies: A Press and Communications team member of the Warwick Economics Summit, the largest student-run conference.

Bachelor In Human Sciences, English, Specializing In Linguistics And Literature, With A Minor In Psychology, 3.81

Activities and Societies: Secretariat of English Language and Literature (Assistant Head of Public Relations) Play for Charity (Assistant.

Health Services/Allied Health/Health Sciences, General, 3.55

Foundation in Allied Health Sciences - Core subjects : Biology, Physics, Chemistry, Mathematics - Dean's list in 3 semesters