• Forged strategic partnerships with industry leaders like Strauss Water and Alma Lasers, serving as a trusted advisor across commercial, legal, and financial aspects.• Oversaw end-to-end product lifecycles, ensuring on-time and budget-conscious launches and fostering strong cross-functional collaboration with various departments (finance, sales, marketing, R&D, etc.)• Led weekly/QBR meetings to align objectives and drive mutual growth, resulting in a high retention rate of clients, vendors, and partners.• Directed and executed strategic OKR planning and B2B/B2C marketing and sales initiatives, resulting in achieving business goals, expanding the company’s reach, and solidifying its market position.• Led the entire sales cycle, initiating and leading the acquisition and onboarding of top global brands, successfully negotiating and closing deals, and effectively managing dynamic multi-layered pipelines. • Monitor essential account metrics and business goals, extracting valuable insights to identify opportunities for up-selling, expansion, and partnership renewals. • Devised innovative outreach strategies to generate a steady stream of new leads and prospects, resulting in the successful execution of inbound and outbound initiatives and an expansion in the customer base.

• Designed high-end products for prestigious clients including Haier and Xiaomi, aligning with brand requirements and business objectives, effectively meeting market demands and enhancing brand presence.• Led commercial and visual identity strategies for AOC, resulting in a successful marketing campaign. • Developed innovative user experience design for products that have gained adoption among prestigious brands.

• Co-established the elite Magenta Squad, utilizing market analysis and user testing to achieve market product fit.• Developed GTM strategies, service branding and user experience tools, presenting them to executives and stakeholders.• Specialized in Smart Home and IoT Products, overseeing end-to-end development.