Raz Sharon Email & Phone Number

Israel

After a decade of proven success in marketing within large corporations, I transitioned to a dynamic and innovative startup to leverage my expertise in driving its growth and guiding it through the scale-up stage. During this time, I've:• Positioned the company as a key business partner for corporates, large international accounts, and investors, by developing and implementing market-disruptive strategies and creating the company’s most valuable and effective business development tools. Following successful adoption by sales and customer success teams, the company expanded into new markets, secured strategic partners, and built strong international relationships.• Led growth & marketing teams across direct and hybrid markets, driving company sales to record highs through strategic KPIs, innovative methodologies, and effective team mentorship and oversight.• Developed and executed marketing strategies and go-to-market plans with marketing, product, sales, and business development teams, while managing and allocation over $10M marketing budget. Expertly glued together diverse international teams and interests to align on the same page and drive toward laser-focused targets.

(2019) Marketing Director at IBBLS Wines & Tabor Winery:----------------------------------------------------------------Accelerated company growth to become the industry's fastest-growing winery in 2020: • Developing and executing a comprehensive 5-year strategic plan, incorporating brand communication, digital marketing, e-commerce, and PR initiatives to drive sales and market penetration.• Developed innovative partnerships to expand revenue channels, including e-commerce, third-party platforms, event collaborations, and content creation.• Oversee the global and local product portfolio from inception to market launch, leveraging market research, industry trends, and business objectives to drive sales and brand visibility.• Led a team of marketing professionals across various levels, overseeing all aspects of the value chain from R&D to customer support, ensuring efficient operations and achieving business objectives.________________________________________________________________(2017) On-Trade Marketing Director at Carlsberg IBBL---------------------------------------------------------------• Developed comprehensive annual marketing strategies and G2M programs for all brands ($125M business), factoring in international agreements, sales objectives, target demographics, brand value, and regulatory compliance.• Appointed to lead a strategic restructuring of the marketing department to optimize efficiency and adapt to changing industry landscapes.• Successfully negotiated with industry giants like Diageo and Carlsberg, securing favorable terms and increased marketing investment• Innovation - developed a proprietary product that boosted revenue and established a sustainable competitive advantage.__________________________________________________________________(2015) Super Premium Beers Brand Manager at Carlsberg IBBL --------------------------------------------------------------------(2012) Channel Marketing Manager - Nightlife & Entertainment

Master Of Business Administration - Mba, Business Data Analytics & Strategy And Entrepreneurship

Graduated with 2 experties: Strategy and Entrepreneurship Business Data Analytics (Big Data)

Bachelor Of Science - Bsc, Industrial Engineering And Management