Raza Abbas Email & Phone Number

Lahore, Punjab, Pakistan

Lahore

Lahore

Team Managed:4 Zonal Sales Managers, 16 Territory Managers, 55 Customer Sales Force, 1 Key Accounts Managers, one Sales supportOfficer.KEY PERFORMANCE INDICATORs: · Proven strategist with 24 years of leadership experience that translate business strategies into profits. · Proven track record in driving volumes and enhancing profitability in aggressive FMCG market scenario through development of strategic initiatives, large teams. · Management and steering them to business success commensurate with top-line and bottom-line growth. Increasing coverage in the Region, Restructuring and Reorganization at Regional Level. · Conducting Trainings for Zonal/Territory Managers. · Supervising Zonal/Territory Managers and Distributors. · Visiting Distributors and Markets in the Region. · Supporting Trade Marketing Channel, Business Development, and Brand Launch/Relaunch planning at Regional level. · Developing Sales related policies & Ensured the implementation of company policies, procedures and systems at all levelsACHIEVEMENTS Significantly contributed in achieving highest turnover of Rupees 2 Billion in a year. In Calendar year 2011 Initiated Sales and Distributors automation and introduced the usage of Hand Held Terminals (HHTS). Conducted POP survey and classified shops on basis of Modern Trade, Top End Retail, Large Retail, Medium Retail, Small Retail, and Wholesale for better Sales Management and effective Trade Marketing (including Merchandising) Developed Drop Size and Range Selling Policies on Town Strata basis to increase depth, width and merchandising. Restructured Regions nationally. Re-defined boundaries of every Region and Zone. Primary Sales and Secondary Sales. Developed my team members for next position from TM level to Regional Sales Manager Position.

Team Managed:5 Territory Managers, 20 Customer Sales Force. · The core responsibility was to look after the sales operation of the company within the framework of company's policy. · Managed overall sale operations &territory managers in assigned territories. · To guide, train and lead my sale team for making their best and unique efforts in order to produce the results up to required level. · Ensured the efficient and effective utilization of company resources. · Developed cost effective trade related activities and proposals as per the need of the market. Also to analyze the market dynamics. · Keeping the team motivated, self-driven and aggressive in achieving set goals of the company by providing positive competition environment. · Performance based sale team evaluation on regular basis. · Ensured the implementation of company policies, procedures and systems at all levels.

· Worked as field officer & performed duties as per JD.

· Worked as sales officer & performed duties as per JD.

B.A

F.Sc Lahore

Matriculation, Science