Raza Ahmed Email and Phone Number

• Increased cross-functional team to 17 persons, composed of regional marketing managers, business marcoms, training and technical support and a student marcom• Strong alignment with both Genomics and Pathology Regional Managers and product marketing teams on local EMEAI strategy and implementation of Operational Plans to support revenue targets• Genomics $61.5M funnel in FY20 ($45M in FY18), Genomics WON funnel $29.1M in FY20 ($17.6M in FY18), with Pathology $23M funnel in FY12 ($15M in FY18), Pathology WON funnel $8.9M in FY20 ($7.9M in FY18)• Established Global launch of Biomarker Pathology Education Training.• Maintain strong commitments to budget forecasts and consistent reprioritization with financial controller.• Led EMEAI implementation of digital marketing strategy utilizing Eloqua, successfully launched executing campaigns with further progression for complex activities.• Successfully launched 6Connext virtual digital platform as alternative strategy to face to face/ in-person activities due to COVID-19 pandemic. • Developed Commercial Marketing Programs Dashboard to illustrate KPIs at WW and regional level. Continued progression of dashboard to support key business discussions and BOD submissions. • Implementation of telemarketing activity generating demand generation and lead creation.

Develop & execute marketing strategy in EMEAI with responsibility for marketing programs and activities in the region. Measure & evaluate marketing programs. Implementation of corrective actions to ensure delivery of targeted results & objectives. Develop, deploy and measure promotions to stimulate sales Manage budget in conjunction with campaign architect Generate demand to support profitable sales and growth within the region. Work together with the marketing Campaign team and WW product management on new product launches and manage the portfolio-mix through the entire product life-cycle. Develop and share business intelligence & insight to drive sales channel activities in close collaboration with the Regional Sales Director.Works collaboratively with all channels incl. field sales and distributors to ensure marketing program deployment and that effectiveness meets field sales expectations. Indirectly manage and support European inside sales team to accommodate aspects of bioreagent business.Lead all CRM related aspects of sales & marketing integration (CRM and reporting). Facilitates training for new product introductions and to enhance region competency, leveraging expertise from Product Marketing, Applications and other departments as required. Plan and organize participation in large congresses (ESHG, ECA, EACR) Provide market feedback and develop relationship with key opinion leaders.Work with sales channel to monitor economic and competitive trends for the assigned markets and products. Provide regular feedback to the product marketing, including recommendations to address issues and opportunities.Monitor and make recommendations to product marketing regarding pricing, customer needs for specific platforms, applications, services, and solutions based on customer and field input. Increased marketing funnel from $38M (12 month period) in mid-2012 to $60M in mid-2014 & marketing funnel orders from 7% (2012) to 15% (2014) of total orders.

Responsible for managing, servicing and supporting Stratagene products portfolio within the UK, Ireland and Nordic countries (Finland, Sweden and Denmark).Support local territory sales agents and Nordic distributor with key emphasis on qPCR/PCR instrumentation and consumables. This also includes joint customer visits and territory reviews with all sales personnel.Develop sales and marketing initiatives and promotions around selected key products and/or genomics applications. Such initiatives include up/cross selling opportunities to existing customers/install base.Day to day managing of a small tele-marketing team with focused approach targeting key products to specific customers to generate sales funnel.Actively involved in aspects of pre and post-sales support including instrument demonstrations, seminars, customer visits, training courses, customer training, laboratory problem-solving, and identification and development of novel collaboration projects. Internal training of sales and technical staff.Organise exhibitions, product-based technical seminars/webinars, and QPCR road-shows and training workshops.Liaise with thought leaders and participate actively in QPCR related conferences.Assist with prospecting of bulk and custom product opportunities. Grew bioreagent business by 5% during May 11 – Oct 11 compared to same period the previous year.

• Responsible for managing and servicing business in accounts within Scotland territory.• Promoting molecular biology consumables, genomics instrumentation and bioinformatics software.• Main instrument products included: Mx3000/3005P Quantitative Real-Time thermal cyclers, Microarray scanner/hybridisation ovens, 2100 Bioanalyser gel-electrophoresis system.• Main consumable products included: competent cells, cloning and mutagenesis kits, RT and PCR/QPCR kits, Microarrays, labelling kits and NGS enrichment kits.• Achievement of sales objectives through direct customer contact and relationship management. Complex sales, account planning and forecasting were all essential skills required in this position.• Appointment making for customer meetings. Engage in discussion with potential customers to develop rapport with an overall aim to identify opportunities for products.• Demonstrations of key instrumentations.• Checking and monitoring onsite freezer products. Increased onsite stock programs from three freezer sites to six. • Key objective to develop further business using business plans implementing targeted customer meetings, marketing activities such promotions, exhibitions, seminars and mailer generations.• Second highest achieving sales growth for Stratagene products.• Increased the number of QRT-PCR systems sold compared to previous year (placed 10 units within first 12 months being on territory compared a total of 4 units the previous year).

Molecular Biology Sales