 18+ years of professional and hands- on experience in Sales & Marketing, Business Development, Brand Management, & customer relationship management with a Managerial positions exposure in Pakistan & GCC.  Qualified in context of Business Communication and IT from University Of Central Punjab, Pakistan. An excellent team player and a strong manager who can develop and lead a large staff. Well experienced in training staff; leadership counseling & motivation. A keen analyst with exceptional negotiation and relationship management skills and abilities in liaising with external agencies and companies. Possess demonstrated ability to work effectively and congenially with employees at diverse levels. Lead tracking of business on a monthly basis to assess progress vs. plan and recommend adjustments as appropriate. Develop and apply in-depth understanding of consumer insights to advance the business. Lead cross-functional teams in order to execute initiatives leading multiple projects and teams to achieve results. I was the lead of Pessi Project total worth Rs 5 M. Led portfolio of 12.38 M Euros for Rolls Royce project.  Led portfolio of GE worth of 5.37 M Pounds. Led a project of Nouvo Pignone worth of 2.98 M Euro. Leading a project of McDonalds Worth of 7.5 M PKR. Leading a project of Makeup City worth of 15 M PKR Executing the go to market plan for the brand, product and company by developing integrated marketing programs based on the objectives of the Operating Plans in association with the communication with companies. Plan and implement shopper marketing that aligns to the brand and retailer strategies. Work with key agencies and companies to measure brand health, product placing and sales expansion and set KPIs for campaign activities Relationships and interactions. Proven Technical Communicator with expertise in Business Development, Adviser & Client Service management. Have excellent communication, convincing, negotiation, influencing & interpersonal skills. A highly efficient planner & organizer with a keen eye for finding the simpler, quicker and more efficient way of doing things & recognize potential opportunities / infrastructure necessary to facilitate growth. Can handle multiple tasks effectively & very much flexible with time.