Planning and managing digital marketing budgets, crafting data-driven strategies to consistently generate leads for project, and achieving measurable results by capitalizing the digital platforms and marketplaces

- Managing digital budgets and ensuring successful campaigns planning, buying, strategy, ad trafficking, reporting and data analysis for all branding and user acquisition campaigns for a leading bank in Pakistan -Campaigns activation across various digital marketing channels for quality leads-Analyze platform performance and website audit on a regular basis including reporting to improve CPA, CVR, TTAR, IS, CPC and other metrics -Utilizing digital channels including Facebook, Insta, TikTok, Twitter, LinkedIn, Google Search, YouTube, Google Display, UAC, DV360 / Double Click, Eskimi, HUAWEI Ads, IMO, Likee, Snapchat, Programmatic etc.• Strategize the campaigns ( Top Funnel, Mid & Lower Funnel) to achieve the brand marketing objectivesMajor Campaigns:UBL Tezraftaar (Faakhira Mehmood)Roshan Digital Account (Branding & Lead)Asaan Digital Account (Brand & Lead)UBL Ameen (Islamic Banking)UBL Mukammal Current Acoount UBL Digital AppFarmers' Financial Literacy & AwarenessPartnerships Campaigns

• Managing the Zong CMPK digital portfolio and liable for all digital media campaigns strategy, planning & budgeting, execution / optimization, reporting & Analysis • Execution and optimization of digital campaigns across multiple channels (Facebook, Insta, TikTok, Twitter, LinkedIn, Google Search, YouTube, Google Display, UAC, DV360 / Double Click, Eskimi, HUAWEI Ads, IMO, Likee, snapchat, Programmatic etc.) • Strategize the campaigns ( Top Funnel, Mid & Lower Funnel) as per the campaign brief to achieve the marketing objective • Daily management of digital campaigns, including ad trafficking, pacing, & reporting• Analyze campaign data, define & implement best practices for all aspects of campaign execution • Identify new channels and opportunities for growth and test their effectivenessMajor Campaigns- CZN Burak Visits to Pakistan- Aik Naya Khawab (Atif Aslam)- Let;s Get Digital - My Zong App- Zong TV- Zong Islamic - The Great Migration - PUBG E-sports Event

• Managing the digital portfolio of Easypaisa a leading fintech company in Pakistan • Performance campaigns planning, budgeting, execution, and optimization across digital avenues • Make sure that digital media planning activities are aligned with clients’ business KPI's and overall marketing strategy.• Liable for the execution on Google, Facebook, Insta, Twitter, LinkedIn, Huawei AppGallery, Apple Search Ads and other digital platforms • Managing day-to-day operations; media planning, budget allocation, KPIs optimization and reporting.• Analysis & report performance of all digital marketing campaignsMajor Campaigns- Phata Note- Eidipaisa- Telco Agnostic- Easypaisa Raahi

• Campaign planning, execution on all digital platforms including Google, Facebook, Twitter, and other digital platforms • Analysis & report performance of all digital marketing campaigns• Manage the brand social media pages and publish the content on regular basis- Telenor MORE Say Zyada- Share your Meal (Ramzan Campaign)- Easypaisa Re-branding - MTA

- Write briefs and lead briefing sessions with other departments (Creative- Planning). - Monitor the tasks of the brands, manage client relationships effectively and continuously provide updated information regarding the status of work always managing the client's expectations.- Manage the development ad campaigns - Brief Creative and presenting the work to clients - Prepare the task calendar and Work status reports- Provide support to the business and involved in pitching for new business,

Working as a Consultant for the project on Visibility and Communication Activities with European Union Cooperation in Pakistan. Responsible for managing events and ensuring deadlines and budgets are adhered to. Also liable for planning, branding, timelines, PR support and Implementation of communication strategies.

Joined as an Account Executive and climbed up the ladder to become the Sr. Account Executive. I was the part of a family of 9 dedicated members for two largest agency's FMCG accounts including Murree Brewery & TOPS and Punjab Oil Mills. Responsible for managing and executing the brand campaigns as per strategy calendar.

3 moths student internship in Interflow in Client Servies department.