- Develop strategies and tactics to boost the company’s reputation and drive qualified traffic.- Deploy successful marketing campaigns.- Produce valuable and engaging content for the website that attracts and converts target groups.- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds.- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.- Analyze consumer behavior and adjust email and advertising campaigns accordingly.

• Managing a large team of full-time content editors and freelance writers specialized in medical and health content. • Building SEO plans including keyword research, evergreen content, algorithm updates, competitor analysis.• Monitoring, tracking and reporting on content metrics for ongoing improvements and optimization. • Proofreading, auditing, maintaining and optimizing all content based on engagement, conversions and KPIs to meet user needs and clients’ goals. • Applying a data-driven approach in measuring impact and achieve team goals. • Leading content audits and gap analysis of content.• Developing and maintaining monthly editorial content calendar. • Initiating projects and creating tools to increase website traffic. • Creating social media plans for several platforms including keeping up with social media trends and algorithm updates. • Facilitating payment of freelance writers.

. Preparing daily newsfeeds, including information collection, analysis, editing and publishing. Preparing special reports on recent community news. Updating video content in the designated section and monitoring viewer engagement

. Participated in preparing a proposal for encouraging inter-religious interaction in the Village of Aboud. A proposal that later on received a total funding of $7,000. . Selected as a member in a committee that worked on the planning and execution of several activities and events that intended to encourage inter-religious engagement. . Supported the efforts for building a teenage city council for the village