Marketing Professional, having 20 years of experience in diversified aspects of Marketing - Strategic Brand and Brand Portfolio Management, Integrated Marketing Communications, Consumer Insights Driven Marketing and Public Relations.   Presently, working as Head of Marketing Communications at country's only Pay TV-DTH Service Provider Akash Digital TV Prior to this, worked as a Senior Manager, Marketing Communications at SINGER Bangladesh Ltd. Started career as a Reporter for The Daily Star. Completed Master’s in Mass Communication & Journalism from the University of Dhaka followed by another Masters in Business Administration (MBA) with major in Marketing from East West University in Dhaka, Bangladesh.A pro-consumer marketer with the ability of visualizing the big picture. Have been dealing with consumer behavior-need, cross functional activities, coming up with appropriate marketing strategy and applying effective marketing tools to achieve the business goals in line with the set KPIs to ensure the desired ROI. Besides, taking care of exploring new market potential for growing product categories. Creative, agile, thorough, cross functional problem solver and a team player with leadership qualities. Experienced in dealing with Advertising-Digital Communication-Outdoor agencies, campaign management, audio-visual concept-content development & production, media buying-planning and media relations, social media management, market research, brand recognition initiatives, event management, field activation, large scale exhibitions/fairs, celebrity management, sponsorship, PR and CSR.