Razia E. Email & Phone Number

Razia E. is a Brand Builder, Creative Director and Creative Strategist at Essack&Razia. Colleagues describe her as "Razia is a superstar. A brilliant, proper writer and an exceptional creative. I first worked with Razia at Saatchi & Saatchi Cape Town. She started her copywriting career after a period training as a strategic planner at Ogilvy and she never looked back. Her understanding of the way people think (and how we can make them think) was, and still is, the foundation for her outstanding work. She quickly became a senior writer on many of the agency’s accounts—from a large petroleum company and a life assurance company to a high-profile charity account—and her fresh, insightful work won many awards (Cannes, Clios etc.) across a full spectrum of media, from design to film. When I moved to Dubai to co-found The Tribe, Razia was the first person I hired. I knew she had the ability and enthusiasm to help build an agency from the ground up. It was the best hire I could ever have made. Within 18 months, we had made the agency the most awarded independent in the region. None of that would have been possible without Razia. When I decided to leave after 4 years with The Tribe, Razia was my choice, and the choice of the agency’s management team to take over my role. Since then, Razia has led The Tribe’s creative department to pitch win after pitch win. She’s adored by her colleagues and clients alike. They know that she always has their interests at heart and that every decision she makes is smart, considered and kind. I would work with Razia again at the drop of a hat. She is, without doubt, the most insightful writer and creative director you could ever wish for. She’s the real deal—she delivers above and beyond what’s expected of both herself and the creative work time and time again. " and "I have been extremely fortunate in my own career to have worked alongside Razia Essack at The Tribe Advertising Ltd. She is talented, passionate and extremely intuitive. I have never encountered anyone who can match her intelligent creativity. She is an articulate individual with the unique ability to command any room with her literary genius. Razia has extraordinary team leadership and mentoring skills, motivating colleagues to recognise and realise their full potential. She possesses a very strong work ethic and a mindset that allows her to go above and beyond with every project she is involved in. She relishes the most challenging brief, informing each one with solid strategic thinking, that never fails to produce award winning results. This is evidenced by the number of clients she has managed to secure with her at the helm and is the main reason for the continued success of the Agency. Razia is infectiously amenable, and together with her honesty, charm, and eloquence mesmerises everyone she encounters, no matter who they are. These unenviable characteristics have immediately led to her build an effective rapport with even the most testing clients, who from the outset, always insist on her being their point of contact as well as her continued involvement in their account. No superlatives can ever do her justice and I sincerely hope that this meagre attempt will provide a taster into someone that deserves continued meteoric success and I endorse her whole heartedly for whatever path she wishes to take. "