Commissioned to direct international hub communications across Avis, Budget, and Zipcar brands, and onboard new hub team. Responsibilities include hub management, strategic counsel, issue management and leadership communications.

Senior AD leading a team on the servicing of numerous blue chip clients across the B2B tech sector. Provided senior counsel to clients and high level media relations engagement for c-level executives. Led strategy and planning for clients.

Hired to a lead on a six month contract to manage and deliver the 'Real McCoy of Football' 2015 on behalf of KP snacks. A consumer campaign, involved executing five activations engaging fans and general public with the Real McCoy brand. The campaign was a huge success and meant dealing with various internal and external stakeholders including TV personalities, the Football League, and Norwich City football club, players and manager.Also provided strategic counsel and support to a variety of grassroots and community organizations based around the UK. This included media training, spokesperson positioning and profiling, campaign development and execution, and press office build-operate-transfer.

Regional hub management across key GCC markets (PR planning, strategy, budgeting, editorial, profiling, new product introductions (NPI), consumer activations, media events, creative input and content creation, reporting, and media relations. Responsibilities:PR strategy and action planning, strategy execution in line with communication KPI'sDigital strategy support and input and ambassador engagement planningPress toolkit and other asset developmentOverseeing client status meetings, deliverable, and strategy reviews Conducting messaging sessions, brainstorms and other creativity drivers Managing teams to ensure timely, quality delivery in line with client expectations Showing integrity, high level of credibility, and sound judgement by keeping client informed and abreast of industry related issues, media, policy/legislation, public affairs Providing regular updates to media on client activities and news Remaining calm and displaying a confident demeanour particularly in high-pressure situationsBuilding and maintaining a strong media network, ensuring key media attend press conferences/briefings and product launchesContent reviewing - press release, opinion pieces, fact sheets Q&A, features, briefing documents. Also responding to RFPs, supporting pitches, and reviewing coverage and activity reports Key Achievements:Helped BlackBerry to stay a relevant topic in the news agenda despite documented struggles. Resulted in strong coverage and Middle East remaining one of the few bright spots for the companyLaunch of ‘Sony Mobile’ following de-merger of Sony and Ericsson. Responsible for communicating the Sony re-brand throughout Middle East and Africa Successful integration and launch of Sony Mobile global digital PR platform Won significant retainer increase across clients Managed the regional launch of various BlackBerry and Sony productsGalvanised teams toward working together and delivering excellent results on schedule

Managed and implemented the internal communication across the group (monthly newsletter, client testimonials and quarterly CEO newsletter to clients)Responsible for the leadership positioning across the group as well as select stakeholder engagement to ensure that both management and corporate identity was perceived in line with core corporate value and strategy (identifying trade participation opportunities, and senior management profiling with trade publications) Developed and forged a channel partner programmeFully managed launch of the Promise Technology brand in the MEA regionResponsible for the complete media management and attendance across group wide media events (product launches, partnership agreements, press conferences)Researched potential advertising channels and orchestrated brand awareness campaigns encompassing GCC target marketRelationship building with network of Value Added Resellers (VAR’s)Educated clients on clear ROI, demonstrating operational cost savings and tangible benefitsBuilt market share away from competitive vendorsRegistered as the preferred supplier amongst leading integrators and resellers

Previous positions held: Senior Marketing and Communications Executive, Marketing Executive Drafting editorial content, status reporting, media relations managementMaintaining and nurturing relationships with C-suite executivesStrategic focus on driving revenue and profit growth through building recurring revenue streamsWorking closely with marketing department for effective planning and achievement of client KPI’sAdditional emphasis on business development