Directed all marketing initiatives and outfit a comprehensive marketing organization to support multiple brands across several better-for-you food & beverage categories; including graphic designers, social media managers, web developers, SEO and an in-house media and production team.• Engaged several multi-tier influencer programs to launch and reinvigorate awareness on all active brands• Spearhead several sports partnerships for product sales, brand events, digital and commercial media activations• Worked closely with VP of Sales to build and staff go-to-market distribution and multi-channel retail strategy• Developed social and website platform to introduce extensive key benefits and promote a 100% charity mission to empower girls globally.

Ownership for directing the brand, marketing team, designers, creative team, and agencies, TBDPR, along with packaging innovation, merchandise, sponsorships, advertising, and field marketing• Engaged an army of influencer partners to gain unique exposure opportunities and worked across network of brand partners to synergize efforts in media, events, and in-store programming• Spearhead customer marketing, POS, couponing, retail partner relationships, and cross-marketing programs• Led in-store marketing plans and built custom retail programming for enhanced exposure and volume growth• Teamed with sales to gain placement in national chains: Kroger, Walmart, CVS, Rite Aid, GNC + More• Developed comprehensive website and short educational videos to convey core brand messaging

In partnership with teams of executives from various CPG companies, orchestrated marketing initiatives across a robust portfolio of heritage brands with national and localized marketing plans.• Managed merchandise design, sourcing, and integration within supply chain, vendor licensing agreements, and executed celebrity ambassador programming: Funny or Die, Will Ferrell (Old Milwaukee), Snoop Dogg (Colt 45)• Developed partners for joint marketing, licensing and strategic lifestyle collaborations: O’Neill, Retrobrand, and others

Contracted to support all aspects of presentation and production programming for network’s Upfront Season. Managed slide and media components to develop presentations customized for agencies and brand partners.