Weekly dives into running, culture, and their confluence. An experiment in building a globally-recognized brand from scratch.- Editorial, content marketing, partnerships, social strategy and design, tech support - it's all in-house (me)- In-person activations in L.A. and London so far - more to come

This is a running list of my myriad short-term content projects that maybe do not fully warrant their own individual entry in my LinkedIn Experience section. I'm running out of characters...Warner Music - scripts for social video content created for the tech incubator section of the global marketing department, The Firepit.HiDef Brewing Co - social media consultancy for this LA-based brewery, including strategy, concepting and ideation, calendar creation, copywriting and a lot more content capturing than I am used to (photography).PROHBTD - Creative social copywriting consultancy for the new channel focused on heavy metal, The Heavy Grass. I wrote scripts for videos and wrote social platform copy.The Art of Metal – I wrote one of ten chapters (introduction, exclusive feature with Clown from Slipknot, image annotations) in this collaborative, internationally-published “coffee table book”. I wrote about Nu Metal and I am very proud of it. I saw them selling it in Skylight Books in Los Feliz and in Foyle's in Soho!Content management - MTV, Amazon, Red Bull, Channel 4 Entertainment, Holy Moly, The Huffington Post. General creation of online content in the form of blog posts and research.Journalism - Thousands and thousands of articles in publications such as BBC, Kerrang!, Classic Rock, Bass Guitar, Metal Hammer, Prog magazine and many, many more. The heady life of a freelance rock music journalist. I met many of the most creative minds and put their words on paper / into pixels.

Copywriter and strategist for a fantastic, multi-award-winning social media comms agency. What have I done here so far? I'll be vague. There's nothing to screenshot.- North American social strategy for Nobel-prize-winning global tech company (v cool, big thinking)- Editorial strategy and thought leadership ghostwriting for Fortune 500 business leaders (fun, creative)- Copy for energy and materials company where I use MA knowledge for the first time (wheelhouse, satisfying)- Messaging rebrand for leading international online comic and novel talent platform (thorough, precise)- Branding and messaging strategy for launch of new healthcare-adjacent product (iterative, intuitive)- Editing and finessing presentations with A1 people who thrive and excel in winning pitches (I love it)How the heck did they get me enjoying working on decks? Fair play.

Full content strategy concepting for this ethical LA-based yoga startup.- Calendar creation and content production for socials.- Event-based marketing including high quality organic content and paid ads.- Strategic content partnerships with event liasons.

I developed strategy and curated the content calendar for the Watch video channel across Prodege properties and kept content and copy consistent on Swagbucks.com.- Developed content strategy for Watch Canada, resulting in a 42% increase in unique users.- Worked with UX / Product team to build consistency in error pages across our sites, fixing a decade's worth of disjointed design flow.- Oversaw the development of a bespoke CMS for content curation.- Wrote a technical user guide for the CMS.- Constantly ensure copy is accurate across Swagbucks.com and external communiqué.- Quality control over frontpage content.- Work with Marketing team to build content specifically for user acquisition.

I represent homegrown canine talent Cindy Rauf in all commercial endeavors and 360° brand strategy worldwide. Please get in touch with any opportunities.Yes, I made an Instagram account for my dog, but I gained 17,000 followers and started receiving endorsement offers so I had to put it on my LinkedIn.

Originally a freelance writer whilst based in London, my move to Los Angeles has focused my writing as the magazine's LA correspondent, writing previews as bands tour different territories and reviews on an ad hoc basis.

Founded in 2008 under a small Fox/BSkyB umbrella of music websites.Editorial direction // Singular direction of content strategy, with all major feature and column ideas as well as the distinctive custom format of our reviews. Branding // As editor, I was the de facto figurehead of the company, appearing as a talking head and industry expert on several occasions, including the BBC Sound of 2014 and 2015.Writing // 90% of our best-performing posts were written by me.Recruitment // I was responsible for identifying talent and mentoring the team of freelance writers and photographers. A large proportion of the TH team went on to great things: writing and photographing for national magazines and newspapers; taking staff positions and becoming renowned editors in their own right; and working for record labels. Mentoring these people was important and fulfilling work.Sub-editing // Taking the raw writing of our team and making it the best it could be ensured that the quality of the site was of a certain level and assisted the individuals in maximizing their talents.Social media // Full strategy of all TH social channels, including YouTube, Facebook, Twitter and Instagram as well as fringe channels such as Foursquare.Podcasts // Along with with Associate Editor Hugh Platt, I strategized and published a site podcast in 2011.Video production // Hundreds of video interviews from numerous music festivals were hosted, edited and published - some to continued acclaim.Mailing list // A formidable list of subscribers was built and marketed.

Full concepting and ideation for the award-winning social campaign for The Vagenda that went very, very viral. It's still one of my favorite pieces of work. I feel privileged to have been able to write from the perspective of a woman and am grateful that it was so impactful.I wrote the user manual for the company's groundbreaking Fuel Intelligence SaaS program. A little bit of business-oriented technical writing for the CV.Other work including but not limited to:Fargo TV show social calendar creation and copy - Yahoo.com front page placementJeeves & Wooster book launch social planRobocop email marketing and twitter marketing copyYour Highness blog

I wrote the Nu Metal chapter - one of ten - in this anthology of the artwork behind heavy metal over the past 50 years.

Over 50 album reviews on BBC.co.uk/music, used as reference material live on air and online by the BBC's radio and television networks.

Writing album reviews used for official descriptions on Amazon listings.

I oversaw a 275% pageview increase in the Music section at VirginRadio.co.uk inside 12 months mainly through advanced SEO, content increase and improvements to site journey, facilities and layout using a bespoke CMS, designed in-house.- Spearheaded and formulated a number of social media campaigns including a Bon Jovi worldwide exclusive.- Provided weekly HTML mailouts to increase traffic to site as well as ad hoc mailouts for certain events, i.e. ticket sales, special events.- Weekly strategy meeting with programming and other section editors where I presented my section stats and co-ordinated any possible avenues for improvement.- Part of the Webby-nominated digital team of 11 that monetised the website for £1 million in 2007 through ad sales and affiliate sales of tickets and music.- In charge of a freelance team whose content had to be proofread and sub-edited.- Also dealt with all third party content partnerships and I had near-constant contact with other clients and PRs.

I was a founding member of what is still one of the world's most prestigious music websites. I moved up from a casual contributor to leading the festivals section of the site, accruing a mass of publishing experience and media contacts along the way.

I broke several news stories in my time at Horticulture Week but there were sadly no opportunities for full-time work after my internship.