Razlan Rahim Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

The Strategic Communications activities of iCEP took a transformative journey to revise its way of working to better deliver its objectives. It now anchors all its comms effort to the iCEP Statement of Purpose, reshaping its portfolio to allow enhanced strategic value by moving into the arena of content production, where as much as possible, done in-house. The inclusion of brand governance objectives further drives build-up of the iCEP brand as a "Innovative Solutions Partner Enriching Lives Through Global Connections For A Sustainable Future".Live the Purpose as best as you can.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Heading the Strategic Communications team allowed me to further my experience in managing a team to deliver corporate communications, media activities and multimedia productions for the company's clients. The team also produced communication materials to reach key target audiences through various digital marketing exercises, generating awareness and business leads.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

This role involved managing the brand building and governance of a Malaysian Fortune Global 500 company. Responsibilities include developing and administering the Visual Identity System, enforcing brand guideline applications across the organisation, as well as providing brand governance advice to all brand practitioners within the Group of Companies. This unit was also responsible in monitoring the brand value performance as PETRONAS continued its climb towards the 13 billion dollar name it is today.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Under PETRONAS Motorsports, this was easily the most significant role I've been in with the organisation as it gave high profile exposure and often put me in direct contact with senior management of the company and key personnel of all our motorsports partners. This role sees me coordinating finance and HR related runnings of the department, logistics planning for asset management, and handling top management engagements with motorsports partners from the domestic Malaysian Cub Prix to internationally renowned Mercedes AMG PETRONAS F1 team.

Ayer Keroh, Malacca, Malaysia

Joined the Retail Business Division of PETRONAS spending 3 years in a localised role managing petrol stations business operations, dealer management and customer relations in the historic state of Malacca. Experience gained here was invaluable as I learnt about starting a business, developed my leadership role through managing around 20 stations under my designated area. Character building for me, as managing businessmen and women who are much more senior in age - definitely a challenge!

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

This role had me involved in commercial arrangements, contract management, negotiation and implementation, buyer relationship, events management for the Japanese LNG market. Most notable part of this portfolio was the tour of duty around Japan even involving time aboard an LNG tanker following a cargo delivery to our buyers!

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

My formative years in PETRONAS, where I served as a junior executive in the Public Affairs business of the organisation. This was when I was introduced to corporate events, sponsorship programmes, monitoring brand identity exposure, and getting to know the rest of the business and its needs. This era help set a strong base for me for the rest of my career with my amazing employer.

Bachelor Of Arts - Ba, Journalism

Twinning programme from LimKokWing Institute of Creative Technology (Kuala Lumpur) to Curtin University (Perth, WA)

Bachelor Of Arts - Ba, Mass Communication

Twinning Programme for Bachelor of Arts (Journalism) from LimKokWing Institute of Creative Technology (Kuala Lumpur) to Curtin University.

Education record

Education record