Rafael Azuma Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

São Paulo, Brazil

• Revenue optimization management role on ocean surcharges and container turntime reduction, with a focus on customer experience.• Process optimization and commercial alignment in a multi brand scope covering both Maersk and Hamburg Sud organizations.• New supply chain product development and implementation.• Launch of the Free Time Extension product across Latin America with successful attachment ratio and ownership of a new revenue stream portfolio.

São Paulo Area, Brazil

• Responsible for ocean transportation product for imports to East Coast of South America (Brazil, Argentina, Uruguay and Paraguay).• Commercial planning of segments and accounts to ensure growth and profit maintenance• Commercial execution and direction setting to ensure fulfillment of go-to-market strategies

São Paulo Area, Brazil

• Responsible for running the local management of the Far East trade, both exports and imports from/to East Coast of South America (Brazil, Argentina, Uruguay and Paraguay).• Market Intelligence activities especially on pricing and competitor analysis.• Performance assessment of the trade and periodic cascading of activities to frontline (weekly and monthly).• Sales direction setting according trade priorities with the objective to maximize asset utilization and profit.

São Paulo Area, Brazil

• Leading a team of 11 contributors with the role of internal sales operational tasks supporting external sales representatives.• New challenges of delivering goals through leading others, to create a team identity and to maintain a high level of engagement.• Usage of managerial tools and developed coaching skills to promote excellence and encourage the team to run the extra mile: - Phone accessibility increased from 71% to 92%. - Follow up of sales leads achieved 100%. - Personal development for the staff topped as a priority and reached 100%. - Company strategy and goals cascaded to the operational level with dedicated projects assigned to the staff.

São Paulo Area, Brazil

• Reporting to Latin America CEO.• Deep dive learning on all aspects of a multinational company functions, strategies and management.• Responsible and accountable of developing Balanced Scorecards for Latin America country managing directors and functional management team allied with monthly follow up to align directions and engagement.• Special focus on sales pipeline performance monitoring and assessment, being the contact point of Latin America’s pipeline development.• Strong drive to implement a performance culture and employee engagement to deliver results associated with Maersk’s objectives: in March/09, 56% of Latin America staff had KPIs as part of their personal objectives and in March/10 it has increased to 91%.

São Paulo Area, Brazil

• Green Belt Training.• Creation of Scorecards (vessel utilization and yield) and its processes to measure downfall, rollings and bookings’ uptake trend – always driving the efficiency/easiness to update and value adding information.• Implementation of newly designed Sales structure and approach to improve sales efficiency.

Tokyo, Japan

• Expatriated position in Tokyo, Japan.• Route management role on both imports and exports from North East to Europe and Middle East.• Pricing and budget planning, Japan and Korea marketing plan, follow up on weekly performance.• Vessel allocation management among services, countries and accounts to optimize asset utilization.• Attendance of Japanese local conference committee meetings with major carriers.

São Paulo Area, Brazil

• Global two-year trainee program focused on Maersk’s core business and related subjects such as Economics, Investment, Maritime Law, Liner Trade, Logistics and Terminal Management.

Executive Mba, Finance, General

Bachelor, Mechanical Engineering

Green Belt - Process Improvement