Market Research and Marketing Consultant

Media and Market Research budget responsibilitiesManagerial function of the market research team; provide strategic advice to all brand groups as well as tactical guidance as part of a multifunctional team involving marketing, trade marketing and sales; part of the new product development team (i.e. generating ideas, developing products, packages, products, positioning and communication); support brand communication development; ensure relevant media-neutral mix and creative development in line with brand positioningCommunication and media responsibilities: in charge of media buying and planning;Leading the cross functional team in charge of developing annual Marketing and Business Strategy;

Manager of Market Research team with market research budget responsibilitiesCoordinate market research programs (consumers, trade, industry trends etc.) and turn findings into actionable suggestions and recommendations to be used by top management, marketing and sales; advice on research insights that are to be used in brand development, including brand communicationAdvise marketing groups and top Management on strategy and offer tactical guidance as part of a multifunctional team involving marketing, trade marketing and sales;Analyse market environment by monitoring competitors’ movements and evaluating consumer behaviour on ad-hoc and continuous basis Manage day-to-day cooperation with research agencies

Set-up Market Research department of Nestle Romania and coordinate market research programs Manage market research budgets day-to-day cooperation with research agenciesAnalyse market environment and formulate insights to support strategy development

Provide related tactical and strategic advice and guidance on market dynamics to support business decision making Prepare short and long term marketing forecasting based on continuous analysis of the competitive environment Evaluate the outcome of marketing decisions based on key market, company, segment and brand performance indicators Manage external information suppliers

Management of ACN Customized Research DepartmentImproved the efficiency of Customized Research department by achieving the revenue target set for local CR business and the operating income targetNew business developmentProject management for local and regional studies

Set-up the Customized Research department of ACNielsen RomaniaBusiness development: increase awareness of ACNielsen Customized Research capabilities in Romania among both Romanian and international companies present in Romania (revenue growth of 25% yearly)Project management: from study design and preparation of proposals to clients, through preparation of the survey materials, to analysis and reporting; managed research projects for local and international companies; successfully conducted large consulting projects for EU’s PHARE program

Project management for market research studies and client service.