Activities and Responsibilities:• CREATING A PERSONAL IDENTITY FOR THE BRAND AND TARGETING THE CLIENT NICHE.• DESIGNING WOMENSWEAR AND MENSWEAR PIECES.• DEVELOPING UNIQUE PATTERNS.• CREATING DIGITAL PRINTS.• RESEARCH TRENDS AND MARKET FOR THE BRAND.• FOCUSING ON THEMES AND STORIES BEHIND EACH COLLECTION'S STORY.• CREATING REPRESENTATIVE PATTERNS AND PRODUCTS FOR THE CARRY-ON PART OF THE BRAND.Achievements:• BRAND IMAGE SHAPING• POPULARIZATION AND ENROLLMENT LABEL ON THE LIST OF RELEVANTROMANIAN BRANDS.• INCREASED NOTORIETY• LINE DEVELOPMENT• INCREASE OF THE CAPITAL• SUCCESSFUL CARRY-ON COLLECTION BASED ON REPRESENTATIVE PATTERNS,MATERIALS, SHAPES AND FINISHES ON GARMENTS.• RAISING AWARENESS BY APPEARANCES IN FASHION MAGAZINES,FASHIONBLOGS, MUSIC VIDEOS AND TV SHOWS (HARPERS BAZAAR, ELLE, ALL HOLLOW,COSMOPOLITAN, GLAMOUR, MARIE CLAIRE, MODELS.COM).

Activities and Responsibilities:• FASHION STYLIST ON HIGH-PROFILE FASHION EDITORIALS, CELEBRITY, AND ADVERTISING PHOTO SHOOTS AND MUSIC VIDEOS.• STYLED MODELS FOR FASHION EDITORIALS, COMMERCIALS, AND ADVERTISEMENT PHOTO SHOOTS.• ASSEMBLED AN ARRAY OF OUTFITS FOR CLIENTS DURING PRIVATE PHOTO SHOOTS.• PROVIDED TIPS AND ADVICE TO CLIENTS ON FASHION CHOICES TO BEST ENHANCE THEIR APPEARANCE.• MAINTAINED A FASHION WEBSITE AND BLOG TO PUBLICIZE AND SHOWCASE WORK.• COLLABORATE WITH LEAD PHOTOGRAPHERS CONCERNING OVERALL SHOOT SETTING AND IMPLEMENTED OVERALL STORY AND INSPIRATION FOR FASHION EDITORIALS.• DEVELOPED AND MAINTAINED RELATIONSHIPS WITH DESIGNERS AND FASHION LABELS IN ORDER TO PROCURE WARDROBE FOR PHOTO SHOOTS.• DEVELOPED AND MAINTAINED RELATIONSHIPS WITH MODELING AGENCIES AND UP-AND-COMING MODELS.• RESEARCHED LOOKS AND TRENDS FOR UPCOMING SHOOTS.Achievements:• COLLABORATED WITH LOCAL AND INTERNATIONAL PUBLICATIONS IN PRINT AND ONLINE (THE ONE, BEAU MONDE, ALL HOLLOW, MODELS.COM, KALTBLUT MAGAZINE,ETC)• COLLABORATED WITH INTERNATIONAL MUSICAL ARTISTS AND CELEBRITIES.• COLLABORATED WITH FASHION DESIGNERS AND FASHION BRANDS ON LOOK-BOOKS AND ADVERTORIAL CAMPAIGNS.• INSPIRATIONAL ARTISTIC DIRECTION FOR FASHION EDITORIALS; RESEARCHING MOVIES, ARTISTS AND HISTORICAL FASHION ICONS.• MIXING THE ART OF PHOTOGRAPHY WITH ARTISTIC EFFECTS AND COLLAGES• PREDATING FASHION TRENDS AND BUILDING A RECOGNIZABLE, PERSONAL STYLE.

Activities and Responsibilities:• WINDOW AND STORE DISPLAY CONCEPTS AND IMPLEMENTATION • PERSONALIZED OUTFITS FOR STORE'S DISPLAYAchievements:• CONCEPT AND REALIZATION OF WINDOW DISPLAYS• PERSONALIZED OUTFITS FOR STORE'S DISPLAY

Activities and Responsibilities:• VIDEO BEST DRESSED TOPS• CELEBRITIES VIDEO INTERVIEWS AND WARDROBE ANALYSIS • VIDEO INDIVIDUAL OUTFIT ANALYSIS• STYLING TRICKS VIDEO SHORTSAchievements:• EXPERIENCE IN VIDEO COMMUNICATION• DEVELOPING RELATIONSHIPS WITH MUSIC ARTIST AND MEDIA CELEBRITIES • ESTABLISHING VISUAL COMMUNICATION PATTERNS AND FORMATS• MAINTAING AND ATTRACTING NEW AUDIENCE FOR WEBSITE

Activities and Responsibilities:• PERSONALIZED OUTFITS FOR CUSTOMERS• TIPS AND TRICKS ACCORDING TO EACH BODY TYPE, USING A PERSONALIZED SELECTION FROM THE CLIENT'S STORE.Achievements:• GOOD RELATIONSHIP WITH CLIENTS AND SPECIALIZED PRESS • INCREASE SALES WITH PERSONALIZED ATTENTION

Activities and Responsibilities:• CONCEPT AND IMPLEMENTATION OF ORIGINAL WINDOW DISPLAYS. • PERSONALIZED FULL OUTFITS FOR CUSTOMERS.• LEADING AND RECRUITING CREATIVE TEAM.• ESTABLISH TRAINING AND DEVELOPMENT PROGRAM FOR SALE ASSISTANTS AND CREATIVE TEAM.• NEWSLETTERS ABOUT NEW BRANDS AND COLLECTIONS FEATURED IN THE STORE.• INCREASE SALES AND NOTORIETYAchievements:• KEY ROLE IN SHAPING THE IMAGE OF THE PLACE CONCEPT STORE (GENERATING LOCAL AND INTERNATIONAL ARTICLES ABOUT WINDOW DISPLAYS AND EVENTS)• RESTORING THE TITLE OF "IT" STORE IN BUCHAREST.• BRANDING, ATTENTION TO DETAIL AND IMPLEMENTATION OF CONCEPTS SPECIFIC TO THE CONCEPT STORE TYPE OF BUSINESS.• DEVELOPED THE NOTORIETY OF DISPLAY WINDOWS AND SHOP DECOR.• ATTRACTING NATIONAL AND INTERNATIONAL PROMOTION IN THE SPECIALIZED PRESS• LEADED CREATIVE TEAM WITH THE RESULT OF ORIGINAL STORE PRODUCTS (MUSICAL ALBUMS, BOXES, COFFEE ON THE GO, T-SHIRTS, ETC) AND SUCCESSFUL EVENTS.• ATTRACTED NEW SPONSORS AND BARTER DEALS FOR THE STORE'S DISPLAY AND WINDOWS (SOBRANIE, ARMAND DE BRIGNAC, FERRARI, BROMPTON BIKES, LOMOGRAPHY, ETC)• ATTRACTED NEW INTERNATIONAL BRANDS AND LOCAL ESTABLISHED DESIGNERS.• INTERNATIONALLY ACCLAIMED MONOBRAND WINDOW DISPLAYS (CHRISTIAN LOUBOU- TIN, LANCEL, ALEXANDER WANG, GARETH PUGH, ETC)• MAINTAIN AND INCREASE CUSTOMER BASE• GOOD RELATIONSHIP WITH CLIENTS AND SPECIALIZED PRESS• INCREASE SALES WITH PERSONALIZED ATTENTION DURING THE RECESSION.• UNIQUE SEASONAL AND HOLIDAY WINDOW DISPLAYS, COLLABORATING WITH LOCAL ARTISTS, WHERE THE MAIN THEME WAS HUMOUR, COOLNESS AND TELLING A STORY.

Activities and Responsibilities:• WINDOW AND STORE DISPLAY CONCEPTS AND IMPLEMENTATION • PERSONALIZED OUTFITS FOR STORE'S DISPLAY• SOCIAL NETWORK CONTENT• VISUAL MATERIALS FOR ONLINE PROMOTION.Achievements:• MAINTAINING THE VIRTUAL RELATIONSHIPS BETWEEN THE COMPANY AND THE CLIENT• CONCEPT AND REALIZATION OF WINDOW DISPLAYS ESTABLISHING CONTACT AND CONSIGMENT WITH ESTABLISHED LOCAL DESIGNERS (MURMUR, MIOARA FULGA, CARLA SZABO, ETC.) AND INTERNATIONAL GADGET BRANDS• ONLINE MEDIA ORIGINAL CONTENT.• ONLINE SOCIAL NETWORKING IMAGES.

Activities and Responsibilities:• LOCAL AND INTERNATIONAL SELECTION.• TREND AND NEW-FACE DESIGNERS RESEARCH.• MAINTAIN RELATIONSHIPS WITH COLLABORATING BRANDS AND ATTRACT NEW ONES.• DEVELOPING PERSONALIZED CONCEPTS FOR WINDOWS IN SYMBIOSIS WITH THE DESIGNER'S/BRAND/S AESTHETIC AND TARGET • ATTENDED TRADESHOWS AND CONFERENCES TO STAY ABREAST OF INDUSTRY STANDARDS.• FOLLOWED AND REPORTED CUTTING-EDGE FASHION TRENDS AND PROPOSED NEW BRANDS AND CONCEPTS TO UPPER MANAGEMENT. • PERSONALIZED SELECTION FOR TARGETED CLIENT.Achievements:• SELECTION OF NATIONAL AND INTERNATIONAL DESIGNERS (AZZEDINE ALAIA, JIL SANDER, CELINE, CHLOE, RICK OWENS, GARETH PUGH, ALEXANDER WANG, EMILIO PUCCI, CHRISTIAN LOUBOUTIN, GIUSEPPE ZANOTTI, ETC.)• CLIENTS ANALYSIS AND PROPOSAL OF NEW BRANDS• ATRACTING AND ESTABLISHING GOOD PROFESSIONAL RELATIONSHIPS WITH NEW LABELS SUCH AS VIVIENNE WESTWOOD, ALEXANDER MCQUEEN, JASON WU, HERVE LEGER, MARY KATRANTZOU, ETC.)• COLLABORATION CONSIGNMENT (LOMOGRAPHY, URBANEARS, ETC. + ROMANIAN DESIGNERS: ADELINA IVAN, MURMUR , 109, ETC.)• MONOBRAND INTERNATIONALLY ACCLAIMED WINDOW DISPLAYS: CHRISTIAN LOUBOUTIN - 20 YEARS ANNIVERSARY COLLECTION, LANCEL BRAND LAUNCHING WINDOW DISPLAY, ARMAND DE BRIGNAC, ETC.

(COMMISSIONED FOR FASHION PROMOTION CAMPAIGN KINDER BUENO)Activities and Responsibilities:• PURCHASING LUXURY RETAIL ACCESSORIES (DIOR, YVES SAINT LAURENT, BURBERRY, PRADA, ETC.)Achievements:• SELECTION OF "IT" AND TIMELESS, DESIRABLE LUXURY BAGS.• NEGOCIATING DISCOUNTS AND SELECTIVE PRICES FOR THE LUXURY GOODS PURCHASED BY THE CLIENT.

Activities and Responsibilities:• CREATING A FRESH, FASHION FORWARD IMAGE FOR THE BRAND • WINDOW DISPLAY CONCEPTS AND IMPLEMENTATION• STYLING FOR LOOKBOOKS, ONLINE CONTENT AND DISPLAYS.Achievements:• BRAND IMAGE • EXPERIENCE IN RETAIL MADE TO MEASURE. • ATTRACTING A YOUNGER, MORE FASHION FORWARD CLIENT.