Digital Marketing Leadership: Spearheaded comprehensive digital marketing strategies, including SEO, SEM, content marketing, and social media campaigns, leading to an increase in online engagement and brand visibility.Website Development Oversight: Managed the development and maintenance of the company's and clients’ website (mainly ECommerce), ensuring optimal performance, user experience, and alignment with set digital marketing goals.Team Growth and Management: Successfully expanded the digital marketing team from one to five members within one year and managing internal marketing as well as client projects. Project Management: Led multiple cross-functional projects from conception to execution, consistently meeting deadlines and achieving project objectives.Budget Management: Administered the digital marketing budget, ensuring efficient allocation of resources for maximum ROI for Zapproach and their clients.Training and Development: Instituted a continuous learning environment, keeping the team updated with the latest digital marketing trends and best practices.Video Production: Manage governmental product launch project and several client video promotions for Facebook, Instagram, YouTube and TikTok.

Developing Digital Marketing Strategies: Crafting and implementing comprehensive digital marketing plans to drive brand awareness, engagement, and conversions.Market Research: Conducting research to identify market trends, customer preferences, and competitor strategies.SEO and SEM: Optimizing website content for search engines and managing paid search advertising campaigns to increase visibility and traffic.Social Media Management: Overseeing the company's presence on social media platforms, creating content, engaging with the community, and analyzing performance metrics.Email Marketing: Designing and executing email campaigns to nurture leads, promote products or services, and maintain customer loyalty.Content Creation and Management: Developing engaging and relevant content for various digital platforms, including blogs, websites, and social media.

Conducting thorough market research to identify new business opportunities and trends in the IP industry.Developing and implementing business strategies to target potential clients and markets.Networking and establishing relationships with potential clients to promote the company's IP services.Working closely with the marketing team to develop promotional campaigns and materials.Contacting new leads to generate sales and promote the company services.

Researching, generating and pitching of ideas for online posts on bothwebsite and social media platformsContent writing, editing, publishing and promoting of blog postsWebsite DesignCraft original unique content for social media platforms like Facebook,Instagram and PinterestCreate backlinks on main blogPhoto EditingMarket research for blog contentMonitoring responses to posts via the website and social mediaplatforms to better understand the audienceKeeping track on industry trends for plausible opportunities to attractnew readers or create more engaging content

Managed social media accountsCreated social media graphicsIncreased social media following and clicksSocial media content managementFlyers' distribution through traditional marketing meansOnline exposure and promotion for the different schools branchesWebsite managementImplementation of digital marketing strategies for the local secondaryand tertiary education marketSocial media page designBrand awarenessEmail marketing contents and statements to the parentsUse of SEO to increase business visibility from target marketImplementation of tuck shopsProduct placement advertising for school tuck shops

Renovating and interior designing of restaurant’s layout and infrastructuresTrading with different local food distributorsManagement of business finances and account ledgersSales and productivity reviewMarketing of services and advertising of brand image on social media platformssuch as Facebook, Instagram and TripAdvisorEnactment of marketing strategies for existing and new customers throughadded value approachesWebsite design, implementation and managementStaff management and schedulingDesign and implementation of menu content and blueprintEnsuring sustainability of customer servicesInventory managementOrdering, managing and accounting for food deliveryMaintaining health and safety standards of the restaurant's facilities.Managing booking and reservationsPlanning, organising and managing private events

Amaris, founded in 2007, is an independent and international Management and Technologies Consulting Group.Present in more than 45 countries and 60 offices worldwide, it offers proximity support to its clients, wherever their locations. The core values of Amaris lie in its teams' quality, in their attention to detail, and in their commitment to always deliver the most innovative solutions.In charge of recruitment for the North America platformRecruiting consultants, principally specific engineers to work in Canada fordifferent industries (Pharmaceuticals, Energy,Transportation, IT, eCommerce, Management and Engineering).Collection and analysis of different Hiring Managers’ needs from online jobboards and social networksSourcing, identification, selection and qualification of potential candidates forconsultingAdministration of applications through the entire recruitment processTracking of candidates through the recruitment systems of AmarisPre-selective interviews undertaken through phone calls with selectedcandidatesPlanning interview schedules for different Hiring Managers in North AmericaWeekly reporting with Canadian management teamInternational and local (Montreal/Toronto/San Francisco) screening of candidatesfor engineering, IT and management domainsWriting and publishing job offers on different job boards and ensuring apttrackingDesigning LinkedIn job adverts for different sectors like Pharmaceuticals,Railway or IT (Java, Big Data, SQL...) industry.In charge of all candidatures for the Canadian platform

CST Department:Conducting due diligence screening on clients via World Check/ Thomas Reuters and KC 360Register of inward and outward payment transactions on EE systemSwift retrieval for transaction monitoringDesigned template for account onboarding flowchartAided Client Services Team to confirm transaction queries emanating for MRLOKYC Department:Stringent use of Goldtier systemComplete full audit of missing KYC documentsSubmit a list of all missing information in the clients’ filesUpdate KYC automation database with legacy recordsFiling and monitoring of KYC documentsFile retrievalsAny other assignments related to data integrity and KYC automationReview of PEP filesUpload of HRC forms onto GoldtierFATCA ReviewsAssist the Wealth and Client Services teams with account opening and input on GoldtierClean-up related to Passports/Country of residence/Country of Birth/Country of issue of passport which engaged with CIF and Goldtier team

Planning, developing and implementing of PR strategies on an organizational basisInternal communication of pitch messaging for special or epoch-making eventsEnhance image of the company internallyMake posters to promote events organized for the employeesDesign brochures, posters and direct mail leaflets for recruitment of future employees for the companyProvide ideas and which communication channels are more apt to promote CSR programs of the companyDevelop an internal questionnaire on the image of the company as per its main stakeholdersFostering the program of activities for Year 2013 for the companyCommissioning internal as well as external surveys to enhance market researchWriting and editing of in-house newsletters

Weekly reports on performance of front desk employeesSWOT analysis of the nature leisure parkOrganized End of Year Christmas Charity Party for children in needGuide for VIP clients (Had to ensure the good functioning of a whole day event with buffet, safari tours and other activities like Tyrolienne, Quad or Interactions with lions)Liaising with colleagues and key spokespeople, through surveys, to identify issues faced internally.

Collating and analyzing media coverageTranslation of Press ReleasesWebsite Analysis (Correct all grammatical errors and restructure sentences used for description of the clients of the company)Proselytize PR strategies to enhance the image of important clients on the social media sites