Rebecca Babin Email and Phone Number
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Rebecca is a marketing and business leader in the beauty and retail industries, offering expertise in both enterprise planning and marketing strategy development. She's been recognized for developing innovative brand strategies that drive consumer engagement and accelerate business growth, with strengths in brand storytelling, integrated marketing campaigns, and operational excellence. Rebecca is adept at leveraging data-driven insights to inform strategic decisions, optimize marketing ROI, and ensure fiscal responsibility. She is a strategically focused leader leveraging cross-functional understanding to deliver on enterprise-wide business, operational, and people goals that go beyond the traditional scope of marketing.
Rebecca Babin Consulting
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Retail And Brand Strategy ConsultantRebecca Babin ConsultingSanta Monica, Ca, Us
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Marketing Consultant & Fractional LeaderRebecca Babin Consulting Mar 2024 - Present► Partner with beauty brands and retailers to acquire and retain customers, leveraging industry and customer insights to shape brand and retail strategy, optimize wholesale partnerships and trade marketing, and enhance DTC marketing and content.► Developed Bluemercury's brand awareness platform and professional skincare category strategies and facilitated annual planning.
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Director Of Integrated MarketingBluemercury Aug 2022 - Mar 2024Washington, District Of Columbia, Us► Strategic Marketing Leadership: Developed a five-year marketing strategy aimed at aggressive growth, resulting in a 7.8% ($20M) increase in year-one revenue through precision-targeted campaigns and initiatives.► Market Research & Brand Strategy: Conducted market research and industry analysis, interpreting findings to reposition the brand by creating three target audience segments. Crafted category and brand strategies that delivered 13 consecutive quarters of revenue growth.► Brand Identity, Narrative Building, & Storytelling: Reinvented the brand identity, narrative, and store format and developed a brand marketing platform to accelerate growth and consumer engagement, achieving a 4% gain in brand awareness during the soft launch alone.► Integrated Marketing & Media Strategy: Directed all brand, category, and product marketing - including growth, loyalty, and content program – alongside an omnichannel media strategy encompassing social, influencer, search, digital, email, affiliate, partnerships, print, e-commerce, in-store, and packaging. This led to an 11% increase in customer acquisition and an 8% improvement in retention.► Marketing Analytics & Budget Management: Managed a $13M marketing budget, utilizing advanced analytics tools to implement performance-based optimizations and cost-control measures, improving ROI by over 25%.► Team Leadership & Development: Revitalized a team of six direct and 25 indirect professionals by setting a vision and stimulating collaboration and innovation. Achieved a 100% retention rate and the highest possible manager rating in an annual employee survey.► Cross-Functional Leadership: Handpicked by the CEO to chair the Holiday 2024 season. Crafted and led the implementation of an innovative cross-functional seasonal strategy while advising and representing the C-Suite, resulting in a 2% increase in sales, 4% growth in AOV, and a 6% improvement in new client acquisition year-over-year. -
Director Of MarketingConcern Worldwide Apr 2020 - Jun 2022Dublin 2, Ie► Strategic Marketing Leadership: Led a team of five in steering the marketing department, setting a strategic vision, roadmap, and budget to achieve brand, fundraising, and advocacy goals, delivering 300% ($1M) annual revenue growth.► Integrated Marketing Campaigns & Creative Leadership: Directed strategic planning and creative development for all brand, fundraising, event promotion, and advocacy campaigns, notably spearheading the organization's inaugural brand awareness campaign, which increased awareness in key markets by over 200%.► Growth & Lifecycle Marketing: Implemented a growth and lifecycle marketing program that tripled donor acquisition, conversion, and retention rates.► Content Strategy & Production: Created and executed comprehensive content strategy, overseeing content creation that boosted donor engagement by 27% within one year. Leveraged targeted paid social content campaigns and data-driven content personalization to enhance brand visibility and consumer loyalty.► Email Marketing: Revamped the email program by introducing new templates, comprehensive tracking, and a testing strategy, leading to a 35% increase in annual fundraising revenue from the channel.► Strategic Relationships & Budget Optimization: Optimized marketing budget and vendor relationships to improve efficiency and performance, increasing ROI by 20%. -
Account DirectorVirtue Worldwide - The Creative Agency By Vice Apr 2017 - Jan 2020Brooklyn, Ny, Us► Business Development & Relationship Management: Secured portfolio of $10M+ annual revenue with prominent brands including Samsung, Urban Decay, TRESemmé, Love Beauty and Planet, and HBO; attained 25% revenue growth.► Team Leadership: Transformed a team of seven direct reports, providing mentorship and support to drive professional development resulting in three promotions. ► Cross-Functional Leadership: Coordinated team of creative, strategy, media, and production professionals to continually exceed client business goals and expectations, resulting in 75% client retention. -
Senior Brand Marketing ManagerTarget Nov 2015 - Apr 2017Minneapolis, Mn, Us► Integrated Marketing: Orchestrated the national Holiday 2015 campaign, including market research, strategy development, creative oversight, media planning, and measurement to achieve the highest-performing campaign results in Target history.► Media Partnerships: Developed innovative media solutions, including "The Wondershop" in-store experience and proprietary seasonal brand, and created the eight-minute Holiday 2016 'Toycracker' featuring Christy Teigen and John Legend on ABC, driving brand visibility and consumer engagement. -
Brand Marketing ManagerTarget May 2014 - Nov 2015Minneapolis, Mn, Us► Led the strategy and creative development for Target's omnichannel 2015 Back to School and 2015 Holiday campaigns, driving engagement and sales across multiple platforms.► Spearheaded the creation of a corporate responsibility and social giving program integrated into the 2015 Back to School campaign, resulting in a significant contribution to raising $1B for education initiatives over five years.
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Creative ProducerTarget Aug 2012 - May 2014Minneapolis, Mn, Us
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Project ManagerTarget Sep 2011 - Aug 2012Minneapolis, Mn, Us
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Merchandise Presentation Business AnalystTarget Sep 2010 - Sep 2011Minneapolis, Mn, Us
Rebecca Babin Skills
Rebecca Babin Education Details
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University Of Massachusetts AmherstJournalism -
Isenberg School Of Management, Umass AmherstMarketing
Frequently Asked Questions about Rebecca Babin
What company does Rebecca Babin work for?
Rebecca Babin works for Rebecca Babin Consulting
What is Rebecca Babin's role at the current company?
Rebecca Babin's current role is Retail and Brand Strategy Consultant.
What is Rebecca Babin's email address?
Rebecca Babin's email address is re****@****ern.net
What is Rebecca Babin's direct phone number?
Rebecca Babin's direct phone number is +171892*****
What schools did Rebecca Babin attend?
Rebecca Babin attended University Of Massachusetts Amherst, Isenberg School Of Management, Umass Amherst.
What are some of Rebecca Babin's interests?
Rebecca Babin has interest in Event Planning, Skiing, Styling, Politics, Diy Projects, Reading, Ballet, Interior Decorating.
What skills is Rebecca Babin known for?
Rebecca Babin has skills like Marketing, Advertising, Microsoft Office, Social Media Marketing, Client Relations, Marketing Strategy, Management, Writing, Research, Retail, Digital Marketing, Integrated Marketing.
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