Roberto Bagnato Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Ottawa, Ontario, Canada

- Develop & execute EDC's Indo-Pacific marketing strategy to grow business in the region, aligning 80+ marketing staff on the corporate priority - Support EDC's growing international presence including 2 new regional hubs (Indonesia, South Korea) in 2023, and 3 in 2024 (Japan, Philippines, Vietnam)- Connected Canadian companies with annual revenue of $10M+ to representatives in EDC's 8+ Indo-Pacific offices, contributing to a 15% increase in overall financing portfolio.- Develop & lead the Indo-Pacific content strategy, which included the production of 34 pieces of content (articles, guides, videos) which exceeded organizational benchmarks for content engagement (+3%) & social engagement (+5%)

Ottawa, Ontario, Canada

- Manage lifetime value, including acquisition and retention strategies across digital channels (email, web, digital) for over 60,000 contacts. Key goals: improve customer lifetime value by creating qualified leads, delivering acquisition through low-cost digital channels, and improving retention. - Manage the strategy, design, and content for all email communications across a team of 10+ contributors to a customer base of over 8,000 Canadian companies and 52,000 prospective businesses.- Identify new market opportunities for Inclusive Trade Investment Program for Canadian SMEs; defined target profiles, conducted market research on comparative opportunities, created acquisition strategy, and executed campaign.- Develop strategy to convert prospects to qualified B2B leads in partnership with the business development team. Successfully executed campaign to convert inquiries to marketing qualified leads with a 15% conversion rate.- Led the design and implementation of the first churn prevention campaign. Identified opportunity to reduce churn in insurance customers and executed email campaign resulting in an 11% improvement in Q1 2022 customer retention.

Ottawa, Ontario, Canada

- Develop, write and edit copy for a variety of different marketing campaigns, including email campaigns, landing pages, newsletters in English & French- Build and edit HTML emails and email campaigns in Oracle’s Eloqua- Work with stakeholders across the corporation to develop and source content for our different customer nurture campaigns.- Work with other teams as required to acquire and analyze data and produce short-term and long-term trend and success reports.

- Developed a strategy to grow the brand’s digital presence and help grow the business of the 20 agent network. Views of the firm’s Google Business Listing increased by 50% in May, 33% in June, 55% in July, and 75% in August on a month-over-month basis.- Responsible for creating an organizational social strategy, with average post engagement increasing as much as 525% MOM. Each social post includes written copy and an original graphic or edited photo.- Led the creation of the TMC Wealth brand which includes creating: branding assets, website, and marketing strategy.- Created a new company IT infrastructure using Office 365 which included building environments, migrating data, and onboarding all users.

Ottawa, Canada Area

- Owned the design of comprehensive marketing strategies that used market research, customer data and robust segmentation to support cross-functional revenue-generating objectives, including merchandise, developmental camps, tickets, and sponsorships.- Led opportunity analysis with senior leadership and ownership on revenue creation in 3 team-led facilities. Defined assessment approach, conducted research and analysis on opportunities in comparative facilities in the province facilitated workshops with leadership and ownership team, shortlisted revenue opportunities totalling $2.1 million, and presented opportunities with the Corporate Accounts team to prospective clients. - Led the purchase of most external media within a $1.2 million budget and managed relationships with 25+ partners, including radio, social, digital and out-of-home advertising firms. - Owned the strategy and execution for the top three marketing campaigns for the 2019-20 season based on reach, engagement, and attributed revenue; led the marketing team to 12% increase in YOY marketing-related-revenue.

Sudbury, On

Promotion:- Manage content on all SWSE social media accounts and websites. - Lead in the writing of media releases for all SWSE properties.- Create targeted email marketing campaigns using CRM info. - Graphics creation and development for marketing purposes and liaise with branding agency for development of the initial designs.

Promotion: In addition to previous responsibilities held as Account Executive, manage the brand of the Sudbury Five through a variety of media channels. Responsible for managing the expansion franchise's brand on social media and in the community through the creation of press releases involving team news. Also managed the creation and sale of the team's official merchandise clothing line. Promoted to SWSE Senior Marketing & Fan Engagement Coordinator.

Sudbury, Ontario

Led the creation of sponsorship assets and community partnerships for the inaugural Canadian professional basketball franchise. Promoted three times in 14-month employment history with the organization. Exceeded personal revenue targets by 9%, selling tickets and sponsorship opportunities to local, provincial, and national businesses. Created all sales-related collateral for the team, including an online sales catalogue that collectively drove over $100,000 in new team business.

Oversaw the collection of basic and advanced statistics both at home and on the road. Once collected, manage the reporting of data and trend analysis to coaching, management, and ownership. Also oversaw the advanced analysis of team performance, draft pick analysis, and quality of opponents. Additionally managed the collection and analysis of video at both home and away games.

Pittsburgh, Pennsylvania, United States

As Team Lead, planned for and implemented the fall and winter seasons of the Little Penguins Learn to Play Programs. Led the expansion of the program, increasing enrolment by 67% to 2,000 participants from 2016 to 2017. Managed youth intermission programs such as the Puck Pals and Jr. Starter programs. Also helped lead the creation of the Pittsburgh Penguins Learn to Play Dek Hockey program and Try Hockey for Free Equipment grant. Both programs were supported by the NHL’s Industry Growth Fund.

Cranberry Township, Pennsylvania

Youth and Amateur Hockey Development intern assists and contributes to the organization’s objective of growing and promoting the sport of hockey in Southwestern Pennsylvania at all levels, including but not limited to the following: primary focus on learning about and assisting with grassroots fan development efforts through youth hockey initiatives, providing assistance on game nights for youth teams participating in an intermission scrimmage, assisting with content related to youth hockey programs or activities for the youth hockey web site, assist with promoting Penguins youth hockey initiatives via social media. Additionally contributed to the UPMC Lemieux Sports Complex (official practice facility of the Pittsburgh Penguins) by creating marketing material, leading complex tours, and assisting with the planning and execution of over 10 week long hockey training camps.

Sudbury, Ontario

Responsible for performing customer transactions, as well as providing exceptional service and advice to create lasting customer experiences. Requirements also include understanding customer needs and identifying opportunities to promote Scotia products and services. Also responsible for maintaining customer satisfaction and reaching sales

Sudbury, Ontario

Was tasked with establishing a statistics and advanced analytics program to complement the Coaching and Management Staff for the 2016-17 season. Was responsible for creating a program framework that fed statistics, video, and analysis to both the Head Coach and General Manager. Served as team statistician from 2011-2016, before tasked with building out a new program for the Hockey Club. Program Highlights: - Home & Away Reports to Head Coach and General Manager 12 hours post game completion - Shift tapes for all players delivered to their inbox - Player Highlight packages sent to NHL and European League agents - 10 student volunteer team

Sudbury Community Arena

Responsibilities include recording statistics for the coaching staff of the Sudbury Wolves of the Ontario Hockey League for every home game. Statistics include: forward ice-time, defensive ice-time, shots on goal, face-off percentages and plus/minus. Attended 85% of games over five seasons.

Bachelor'S Degree, Sports Administration (Spad)

Activities and Societies: SPAD Student Council, Incontri- Laurentian University Italian Club, Students' General Association (SGA)

High School Diploma, Step (Science And Technology)