OmniTech provides specialized support to organizations seeking to enhance their business and strategic management practices. With over 30 years of experience drawn from senior leadership roles in sales, marketing, product management, and BU leadership, I am uniquely positioned to deliver expert guidance and actionable insights across a variety of IT topics such as product management, marketing, global leadership and technology developments such as AI/GenAI.Our approach integrates proven strategies with innovative solutions, tailored to meet the specific challenges and opportunities of each client. We are committed to driving growth and excellence across all aspects of your business, ensuring that you achieve your objectives with efficiency and impact.

Led integrated demand generation and sales programs across the EMEA region, driving over $500 million in revenue.Designed and implemented multi-channel marketing campaigns to align with product launches, including account-based marketing, co-marketing with partners, and digital demand generation programsManaged cross-functional operations, including collaboration with sales, product marketing, and channel teams to drive consistent pipeline growth and revenue performance.

Built and managed the Field/Product Marketing teams for the DELL APEX as-a-service portfolio across EMEA and APJ regions, as we launched the DELL APEX into the regions. Built >$1bn revenue streams over 18 months. Focus on building Channel Programs around new APEX portfolio.

Responsible for the full Dell Technologies storage portfolio in the region, working closely with sales and marketing organisations to for all direct sales and channel partner enablement, data analytics and reporting requirements to support and extend our market leading position. Shift from Direct to Channel-led sales.

Supporting the EMEA business with market analysis, product sales programs and portfolio development to ensure Dell EMC's continued leadership in supporting the IT Transformation journey for our customers.

Business manager and functional lead for Dell EMC's Enterprise Solutions sales framework for EMEA region, covering Cloud, HPC, Data Analytics and Business Apps workload categories. For this, I develop business- and go-to-market strategy for executive management, lead EMEA cross-functional team for both Direct and Partner strategy and events, sales engagement, pre-sales support and order fulfillment, as well as field support with customers and events.

Responsible for driving marketing and operations of the Nordic Enterprise storage business in Dell Medium Business-segment (<500).Enterprise engagement manager for large, and/or complex opportunities within the Nordic region.Owning project plans and CxO customer engagement.

Secunia provide Vulnerability Intelligence technology and in-depth-research to the largest software companies worldwide as well as offering free consumer solutions to millions of private users.Reidar Balstad was part of a strategic team, responsible for building a Partner Channel for Vulnerability Intelligence products and services. This was done with direct approach, by trade show and conference attendance, and in liaison with and through partnerships with 3. parties.The strategic team especially target and handle all MSSPs, ISPs and A/V vendor relations, where Reidar was responsible for marketing, branding and sales-engagement towards the Global market.

Enterprise Solutions Brand, SMB (1-500), Northern European RegionHeld several positions within Transactional-, Relational- and Technical sales. Customer acquisition and farming, and well as technical consultancy (specializing on consolidations, Solutions, TCO and ROI analysis). Made a move into Enterprise Solutions Marketing, fall of 2006.- Business Management: Drive and execute growth plans. P&L responsibilities, team management, business partner engagement, Business development, Supply & Demand control- Strategic Management: Build and Execute Quarterly marketing plans for Nordic and Benelux regions, optimizing the organization for performance (BPI, impact reporting), competitive analysis (IDC, Gartner etc.), escalations; spanning across several segments, functions, regions.- Sales Engagement: weekly sales-huddles, product-related information (NPI, EOL, S&D, trainings), escalations (logistical, technical, financial)- Customer Engagement, strategic advisor for Accounts, marketing and technical support for sales-engagementsKey accomplishments:- Awarded as best-performing Solutions Team Member (Technical Sales) in EMEA for FY06- Enrolled and successfully completed People Manager Readiness Program- Successfully managed transition of 3 generations PowerEdge servers- EMEA-wide best practice resource for processes, products- Managed several high-level process-improvements, escalations.

Key Account Manager for Solutions in Nordics (covering DK, NO, SE, FI).Solutions consisted of co-location, hosting, managed and unmanaged services.Key accomplishments: attracted and drove Nordics-wide cross-functional consolidation-project for international Account.

Held various positions as IT-consultant, Sales Specialist. Projecting of SMS-portal and services. Sales of IT- and telecom-products. ACQ of new, and farming of existing telecom-accounts. Storage sales. Retail and Wholesale channels