Rebecca B. Gray Email & Phone Number

Reston, Virginia, United States

Lead overall communications for American Institute of Aeronautics and Astronautics (AIAA) to ignite and celebrate aerospace ingenuity and collaboration, and its importance to our way of life. Responsibilities include branding outreach, media relations, executive communications and Forum and event communications. Check us out at AIAA.org and ASCEND.events!

Columbia, South Carolina

Drove strategic communications programs (internal, traditional and social media, crisis) for the 32,000 team members and physicians who comprise this not-for-profit health company which includes 18 hospitals, two academic medical centers, two Level 1 Trauma Centers, several hospitals on the Magnet® journey, two Children’s Hospitals and four Foundations. Aligned communications with business objectives and expressed the new brand voice. Planned leadership events for internal audiences. Served in… Show more Drove strategic communications programs (internal, traditional and social media, crisis) for the 32,000 team members and physicians who comprise this not-for-profit health company which includes 18 hospitals, two academic medical centers, two Level 1 Trauma Centers, several hospitals on the Magnet® journey, two Children’s Hospitals and four Foundations. Aligned communications with business objectives and expressed the new brand voice. Planned leadership events for internal audiences. Served in an interim capacity. Show less

Columbia, South Carolina

Developed strategic communications programs focused on reputation management (internal, traditional and social media, crisis) for Palmetto Health, a not-for-profit healthcare system and academic medical center (predecessor to Prisma Health). Inspired, engaged and equipped 15,000 team members, leaders and physicians to build culture through storytelling using multimedia channel mix. Counseled CEO and senior leaders on executive communications, positioning them as thought leaders. Planned… Show more Developed strategic communications programs focused on reputation management (internal, traditional and social media, crisis) for Palmetto Health, a not-for-profit healthcare system and academic medical center (predecessor to Prisma Health). Inspired, engaged and equipped 15,000 team members, leaders and physicians to build culture through storytelling using multimedia channel mix. Counseled CEO and senior leaders on executive communications, positioning them as thought leaders. Planned large-scale leadership events for internal audiences. Show less

Richmond And Mclean, Virginia

Provided strategic communications counsel to Retail Bank leaders. Implemented change management strategies during the final months of a rollout of a new bank teller software system to 900 bank branches across the country. Executed rhythm of monthly town hall meetings.

Richmond, Virginia

Provided strategic communications advice and counsel to CFO, Controller, Treasurer and other Finance leaders reaching global 1,000-person Finance team. Developed and delivered annual internal communications strategies (email, intranet, town hall meetings, Jive social interaction tool) to help achieve business objectives and motivate the team.

Advised Controller on strategic communications. Developed annual communications strategies (email, intranet, town hall meetings) to help achieve Controller’s business objectives and motivate the team.

Hartsville, South Carolina

Reorganized corporate communications department into full-service, in-house agency for this Fortune 500 global packaging manufacturer. From this newly created position, advised business leaders on communications strategy. (NYSE: SON)

Denver, Colorado

Developed annual internal and external communications program from this newly created position at this Fortune 500 computerized airline reservation services (CRS) company’s data center. Served as a company spokesperson. Delivered award-winning national media tour introducing new consumer product, Galileo Wireless™. Partnered with HR, crafting strategic messaging for CEO and VPs as they guided the 3,000 employees through selling the company to Cendant for $3.5 billion (NYSE: GLC to NYSE: CD).

Littleton, Colorado

Developed annual media relations strategy for several launch vehicle and interplanetary spacecraft product lines (international, national, high-tech trade press, local markets), including extensive crisis communications. Served as a corporate spokesperson. (NYSE: LMT)

Washington Dc-Baltimore Area

Established corporate communications for this entrepreneurial aerospace company. Directed initial public offering (IPO) communications, wrote investor communications, managed first analyst conference. Led media relations about company products onboard Space Shuttle missions. Wrote speeches and congressional testimony for Chairman and CEO. (Formerly NASDAQ: SPAB)

Bs, Management

Change Management Courses: Joy In The Workplace And Savvy Change Leader

Manager Fundamentals

Education record

Professional Writing Workshop