Rachel Bishop Broering Email & Phone Number

Cincinnati, Ohio

• Sold and implemented complex digital campaigns by working in the field with team of up to 14 integrated account executives and behind the scenes with corporate ad operations team.
• Acquired and retained business relationships via consultative sales approach (research, needs analysis, proposal, follow up/close, strategy, creative production, implementation, reporting, retention, and upsell).
• Defined KPIs, established tracking mechanisms, assessed results, designed A/B tests, formatted raw data into comprehensive reports, and presented data & optimizations to clients and salespeople.
• Championed strategies and training to achieve revenue goals.
• Improved client retention by 45% in first year of employment. Achieved one of the highest client retention rates in the company during COVID-19 pandemic.
• Increased annual digital media revenue by 29% per year.

Remote

Provide evidenced based strategic direction to the internal team and to Members and industry partners. The overall goal of this role is twofold: revenue growth and brand enhancement for WELCOA.-Led the development and launch of WELCOA Select – an interactive online vendor shopping tool. Managing ongoing enhancement roadmap. -Led focus groups with key.

Savannah, Georgia Area

• Served the greater Savannah area as a multimedia marketing consultant for Morning News Media with a focus on digital marketing and advertising.
• Directed efforts to grow new and diverse revenue streams including events, ticketing, and promotions.
• Supported a team of up to 12 integrated account executives in the acquisition, retention, and upsell of business relationships via consultative sales approach.
• Interfaced with clients regularly to review marketing campaign performance.
• Assessed and optimized campaigns against KPIs.
• Trained sales staff on best practices for digital marketing tactics and sales.Services include:Digital advertising in Savannah Morning News product line (Savannah Morning News, SavannahNow.com, DoSavannah.com.

Greater Cincinnati Area

• Developed and evaluated marketing strategy including email drip marketing, social media, and events.
• Created tracking tools and evaluated data relevant to business growth, development, and operations.
• Directed team of cooks, admin staff, and interns in daily operations.
• Designed and tested seasonal menus.

Cincinnati, Ohio, United States

• Developed and administered health promotion policies and programs to build a culture of wellness.
• Designed program assessment tools and evaluated health trend data.
• Managed marketing strategy including social media, video, digital, and print marketing production.
• Developed key stakeholder relationships and managed research partnerships.
• Managed and defended non-recurring annual budget, including gifted/grant accounts.
• Hired, trained, and managed student employees, volunteer personnel, and committees.Example Projects/Programs: Innovative food insecurity and education service, one-on-one peer advising/coaching program, training and.

Bachelor Of Science (Bs), Biochemistry

Activities and Societies: Honors Program Scholar, Honors Herald (magazine editor 2011-2012), Callahan Hall Cooking Club (creator.

Credit Towards High School Diploma, Focus: Business

Activities and Societies: Business Law. Business Management. Through a partnership with Madison Central High School, accelerated students.

High School Diploma, Madison County Leadership Program Participation

Activities and Societies: French Club, Symphonic Band, Creative Writing Club, Madison County Leadership