New Media Marketing Manager
Berlin, Germany
- Strategic Planning for entire product line cycle across German-speaking territories (Germany, Austria, Switzerland): product development, pricing, channel management and promotional budget (55M€)- Accountable for all digital marketing activities such as Search Engine (SEM/SEO), Community / Social Media (SMM/SMO), PPC (Pay per Click) Add Management, CMS Management and Email Marketing- Coordinated across functions (creative services, sales, controlling, etc.) and divisions (PlayStation, Sony Mobile & Sony Pictures) to launch major joint marketing campaigns (UEFA Champions League)- Defined a go-to-market plan for a new B2B storage solution in the broadcasting sector through conducting market research and ongoing customer visits- Member of the Sony product evangelist team for the Blu-Ray Disc Association to promote adoption and successfully establish Blu-Ray Disc as the HD industry standard