Helping customers and partners accelerate their AI investments with Microsoft 365 Copilot.

Microsoft 365 Modern Work Transformation (MWT) team has a vision to establish a trusted platform that enables productive and healthy enterprises in a world of digital and remote everything, constantly changing work patterns and norms, and the need for organizational resiliency. We aim to solve our customers’ end-to-end business problems by enhancing Microsoft 365 tools like Teams to address specific business processes, measure the impact on core business outcomes and KPIs, and help organizations improve individual and team productivity and wellbeing.

Led day-to-day worldwide operations for Microsoft’s consumer content properties - MSN, Edge browser, News app on iOS, Android and 3rd party distributors (e.g., Amazon, Xiaomi). Managed a global team of over 100 business, editorial, and program managers in 34 locations around the world to produce 60 editions in 30 languages, with more than 1,200 premium publisher customers. Responsible for setting and managing organization targets for increasing engagement, daily active users, revenue and contribution margin. Personally managed customer relationships with top tier publishers.

Led a team in Seattle, Los Angeles, and New York responsible for daily operations and content programming for MSN network of sites in the US. Set strategic priorities and roadmap for media organization, including success metrics & KPIs. Collaborated closely with marketing, sales, business development, and engineering to ensure execution of plans across matrixed organization. Oversaw strategic content partnerships with dozens of major and independent publishers. Oversaw most comprehensive site cross‐platform redesign of MSN to‐date with launch of the default browser experience for Windows 8 and Windows Phone 8, as well as versions for iOS and Android.

Managed teams in Seattle, Los Angeles, and New York responsible for: 1) directing and measuring overall programming mix for MSN network of sites in the US; 2) programming MSN’s US entertainment & video sites. Set overall programming priorities and roadmap, and defined organizational success metrics & KPIs. Grew portfolio revenue 30% while keeping costs flat YoY by diversifying revenue streams, investing in strategic content partnerships. Recruited a team of top senior leaders to form new central network programming function with MSN, resulting in increased efficiency through clear priority setting, communication, and measurement. Negotiated partnership with NBC Sports for exclusive online distribution of 2010 Winter Olympics coverage; doubled revenue from partnership over prior event.Co-designed new automated headline optimization service to maximize yield from programming inventory, resulting in immediate 10% revenue increase from prior version.

Managed a team of 105 people responsible for product development and programming of MSN’s video platform services and US entertainment properties. Defined overall product vision and roadmap for sites and directed execution of plan. Oversaw strategic partnerships with major and independent entertainment content providers, including FOX Sports, NBC Sports, Reveille, and BermanBraun. Budget responsibility for over $100 million average annual revenue contribution. Grew overall portfolio revenue 151% while reducing controllable costs 20% through targeted content acquisition, eliminating or renegotiating low performing partnerships, and directing major site design improvements. Led cross‐Microsoft partnership with NBC Sports for the 2008 Summer Olympics in Beijing, diversifying MSN’s sports revenuestreams and delivering more than 600 million minutes of video across PC, mobile and connected TVs.Negotiated partnership with BermanBraun and oversaw development of Wonderwall, which became the #2 celebrity news and gossip site within 3 months of launch and grew MSN revenue from celebrity content 300%. Established profitable and industry‐leading original video production and distribution business by creation of MSN Originals program and pioneering new business.

Managed a team of fifteen people responsible for identifying customer and market trends, developing and executing go‐to‐market plans, and conducting regular reporting and analytics for MSN’s entertainment and video properties. Oversaw content partnerships with record labels and entertainment video content partners. Negotiated and managed publishing partnerships with major and independent record labels and publishing groups for MSN Music launch. Secured retail promotion and multi-million-dollar branded entertainment deals for MSN Music with American Express, Coca Cola, Heineken, and Rolling Stone.

Founded and served on executive team of home networking management and consumer applications technology startup. Developed business plan, marketing & distribution strategy and executed consumer and B2B marketing plans. Conducted market research of consumer wants & needs and developed product plans and roadmap. Secured seed funding from Ignition Partners and angel investors. Gained distribution to more than 1 million consumers by leading partnership discussions with AOL, D‐Link, and Linksys. Acquired by Cisco Systems.

Founded a boutique communications and product strategy firm that advised early stage technology companies on all aspects of market‐entry strategy, including target audience, product features, positioning, and pricing. Partnered with Seattle‐ and Silicon Valley‐based venture firms to service their technology clients, including a leading aerospace manufacturer, a wireless development platform provider, a leading online music service, and a satellite‐based Internet access provider.

Managed a team responsible for defining strategy and product offerings for Loudeye’s digital media applications and services, including researching customer requirements, formulating product pricing and packaging, and working with the development team to define feature specifications. Diversified company’s revenue streams beyond media encoding services by successfully defining and launching digital mediaapplications platform. Streamlined sales and engineering processes to dramatically reduce time‐to‐market and increase responsiveness for custom sales solutions.

Managed a team responsible for public relations for MSN.COM portal and services, including launch and marketing of MSN Messenger 1.0. Managed $9 annual million marketing budget and relationships with three external PR agencies. Member of senior leadership team responsible for redefining MSN business strategy. Reduced agency costs by conducting full PR agency review and eliminating duplicate / overlapping work.

Managed a team of five people responsible for: public relations for Windows 98, Windows NT Workstation 4.0, Windows 2000, and Internet Explorer; enterprise marketing of IE 4.0 and overall marketing and launch of IE 5. Managed enterprise early adopter program that resulted in 20+ Fortune 500 companies deploying IE 4.0 on over 100,000 desktops and publicizing their case studies at launch.

Developed and executed public relations plans for launch and sustain marketing of Windows 95, served as primary spokesperson, managed relationship with external PR firm. Established Microsoft’s thought leadership in emerging enterprise Intranet category by working directly with senior companyexecutives to formulate Microsoft’s strategy and managing rollout to top 200 press and analysts.

Assisted large enterprise customers in evaluating, deploying, and building solutions using Microsoft desktop operating systems, applications, and development tools.