2000 - PresentOverview:For over two decades, I’ve led Voice Recognition Australia (VRA), which has become the country’s largest provider of speech recognition software solutions. Through a strong focus on innovation and strategic market alignment, VRA has achieved over 20% year-on-year growth in the past five years, driven largely by our shift to the healthcare sector and our emphasis on annual recurring revenue services.Key Achievements:Leading Provider: Positioned VRA as the top Nuance partner in Desktop and Healthcare sales across Australia, holding this leading position for 22 consecutive years.Healthcare Focus: Led VRA’s successful move towards healthcare-focused services, capturing the demand for specialised voice recognition technology in medical settings.Expanding Reach: Built our customer base to over 37,000 users, making VRA one of the world’s most authoritative resources on voice recognition technology.Strategic Partnerships: Cultivated long-standing relationships with industry giants like Nuance Communications and Microsoft, ensuring our solutions remain at the forefront of technology.Current Focus:I’m currently driving an exciting transition from our traditional eCommerce and training model to a content-rich, niche technology website. This shift will provide in-depth information and subscription-based voice recognition services tailored for the healthcare and legal sectors.Previous Experience:Prior to dedicating myself full-time to VRA, I spent five years in a senior intelligence role with the Department of Defence in Canberra, where I honed my strategic thinking and leadership skills. Earlier in my career, I held a management role at United International Holdings, where I was involved in the rapid expansion of cable TV into the Australian market, while completing my degree at the Australian National University.

 Led a team of analysts to support government decision-making, Lead, manage and direct an analytical team to undertake research, assessment and reporting of intelligence issues that are of strategic interest to Australia. Brief and write intelligence assessments for Australian Government officials. Collaborate and produce joint assessments with Australian and international partners on critical security issues. Regularly brief international strategic think-tanks, Australia’s allies and overseas officials.

Built voicerecognition.com.au from the ground-up in 2000 to a multi-million dollar annual turnover ecommerce and IT service company by 2006.Duties Strategically plan product development and online communications. Manage multiple staff members and all aspects of human resources. Direct all aspects of customer service, sales, accounts and online web development. Deliver presentations to meetings/conferences about evolving voice recognition technology. Represent company at functions and industry conferences.Achievements Launched Voice Recognition Software Company in 2000. Developed Voice Recognition into the number one voice recognition website in Australia for over twelve years. Successfully negotiated with multi-national software companies. Advise/consult small business owners on customer service, sales and online marketing.Also responsible for:Web design and marketingCustomer ServiceCall Centre managementHuman resourcesInformation Technology and CommunicationsEcommerce development and project management

Regional Service & Sales ManagerDuties Responsible for customer service delivery for over 50,000 subscribers. Supervised 60+ regional customer service and sales staff. Managed the NSW regional customer service office.Achievements Redesigned the regional customer service strategy resulting in a monthly reduction in subscription cancellations by 10 per cent, the lowest in Australia.  Improved debt collection procedures and reduced total monthly debt in my region by approximately 20 per cent. This new system was deployed nationally by Austar.