I am continuing to build upon my track record of driving growth and innovative marketing strategies, with a focus on cultivating a collaborative work environment at Eikon. As the leader of a creative team, I foster an environment where creativity, collaboration and alignment are the pillars that enable our small team to manage a very complex marketing infrastructure.As part of the Executive team, I am helping to shape the strategy and positioning of Eikon for the next 30 years by balancing short and long-term vision with the listening and "showing up" work that comes with leadership. There's no way I could fit everything that goes on in my day-to-day here, but let me just say that working in the tattoo industry is fast-paced, ever-evolving, and sometimes mysterious ;) It is a really fun challenge that I am excited about every day.

I develop unique projects for clients in Marketing Advertising / Branding / Web.See portfolio: www.rbgiuliani.com/portfolio

In the short time I was the director of product marketing, I headed the project where we completely revamped the narrative of the entire product portfolio to a new audience. Following our research and Gartner and Forrester's industry feedback, we developed our personas. From there, our PMM team reached across the organization and collaborated with product experts, subject matter experts, and clients to architect the new narrative. We used a storytelling approach to re-imagine feature-based copy and turn it into engaging problem-solving storylines with solid calls to action that move customers down the funnel.You can find this work live at trustarc.com.As the Director of Product Marketing, I bring customer-centric focus and strategic brand positioning expertise to the portfolio and team leadership. By creating value, being relevant, and communicating clearly, the PMM team nurtures an environment that enables stakeholders to engage prospects meaningfully, building relationships that generate growth.

Create fully integrated GTM campaigns and post-live campaigns for 3 products in a complex, competitive environment. Utilize analytics, dashboards, and consumer feedback to help adjust all marketing efforts for optimal success. • Chat weekly with sales teams and clients to better understand their pain points and needs, which informs product development and road-mapping.• Create sales enablement materials for the B2B environment based on feedback from the sales team, customers, prospects, and market analysis from Forester. • Built out a comprehensive CI program to keep a close eye on where the industry is headed and how our company can create and implement a strategy based on these insights.

As the marketing manager at Eikon, I had the privilege of leading a fantastic team and brand through a transformational process. I will cherish the collaboration and trust we experienced, and I will be proud of the output and outcome of the projects we created for a long time. Below I’ll capture tangible wins and growth that happened.Biggest product launch since 2012:My first project was a full product launch. We had under three months to develop a full GTM strategy and execution.This project had everything from packaging design and production to messaging, website design and development, paid digital marketing, and international advertising.ES500.eikondevice.com was launched on schedule alongside a multi-platform campaign with sales enablement and influencer outreach.A complex e-commerce platform:My team is responsible for nurturing the e-commerce platform with strategy and content. I work directly with a product manager and external engineering team to transform customer input into better experiences and bring to life our tactics.Messaging and Tone: The tattoo industry has a demanding B2B audience that doesn’t trust outsiders. I was responsible for writing and directing the tone for communications on social media, email marketing, product marketing, sales and supporting customer service.Covid Management: The Tattoo trade was hard hit by the pandemic, with a drop in sales of up to 90% – combined with product shortages and price hikes. I managed most aspects of communications, customer expectations, and internal change management during this period.Project Management Sprints and Agile Framework: Going from the office to 100% remote work was a significant change at Eikon. As a result, I redesigned the marketing department processes and trained my team to adapt to this new mindset. As a result, we are thriving in this new environment.

I led a team of multi-disciplinary marketing experts that consistently delivered double-digit sales growth. This team successfully produced email marketing, social media & content strategy, data analytics, CRM, public relations, earned media, influencer marketing, managed over 200 products in multiple countries on platforms such as Amazon, Shopify Plus, Walmart, eBay, B2B, and international distributors. Here are some recommendations excerpts from the team about my leadership style:"... As a leader, Ricardo recognizes each team member's strengths and encourages them to grow and learn from one another. He sees every project as a learning opportunity and motivates his team to think outside the box to consistently exceed expectations..."Ross Ayling - Senior Marketer"...I had the great luck of working under Ricardo as his Community Manager. Few people have the opportunity to report to a Marketing Director who is also a coach and mentor..."Alison Campbell - Community Manager

My challenge was to transition the brand from old school marketing tactics, a B2B sales strategy that focused on the MMA and amateurs fighters. My vision was to transition the brand to be inclusive to all combat practitioners and develop Direct to Consumer market strategies and nurture customer relationships.In under one fiscal year, we completely pivoted the business and successfully achieved all goals. I managed and implemented the go-to-market strategy, the design and implementation of the digital marketing tech stack and the revamped positioning and brand ethos."...He was a key player in building some of our most successful marketing strategies and campaigns and helped to define and refine the brand both internally and externally for Hayabusa. From social media planning, website user experience, advertising strategies and brand content creation, his ideas and planning helped us transition successfully from a direct to distributor to a direct to consumer model within a year... "Philippe Brindamour - Creative Director

I am a founding member of Spark, a social enterprise at St. Lawrence College. Spark is a marketing communication and design agency that delivers creative solutions, and its design fosters collaboration and innovation. As a leader, I coached a high performing team, and strategically allocated staff resources to support the wide range of communication and marketing initiatives supporting internal St. Lawrence College departments as well as the community at large. - Provide strategic and creative direction for employees and clients- Establish and maintain project guidelines, in addition, to communicate it to teams, and evaluate its effectiveness- Translated the College’s strategic mandate into physical activities, as well as understood the student population and created communications that appealed to them.- Coach clients and employees in digital marketing strategies, brand positioning- Lead and manage human resources, a balanced budget, equipment, and deadlines- Recruit, hire, train and develop employees based on career goals and abilities- Perform brand, consumer, and market analysis in order to define marketing goals and project scopes

As a professor of 4 visual communications courses I produced and delivered lectures on creative marketing and design strategies. - Stay current with the latest trends in the field of marketing and communications- Produce curriculum and custom teaching materials for weekly lectures and workshops- Coach, evaluate and give feedback to students- Communicate complex topics clearly and effectively

As Marketing Coordinator, I developed marketing campaigns in multiple channels for over 50 Rogers and Fido stores across Ontario.

As part of the St. Lawrence College Integrated Marketing Communication Program we had to do placement for a 6 week period. I chose to go work with the St. John Group because of their more than 30 years of expertise in marketing as well as Richard St John, which is a renowned photographer and writer that spoke at TED and many countries.

Marketing Assistant at Stantive. Creative, strategic and fun work helping Stantive market a very cool product called OrchestraCMS.

Worked developing websites, presentations e-learning, and projects related to digital media.

Worked and learned several aspects of the art direction position but with a different perspective because the marketing was aimed to the internal public of big companies.

General assistant in the communication area of the political campaign