Responsible for driving the company's digital marketing strategy, providing sales and marketing training to internal staff, and writing and developing all email marketing campaigns. Oversee and recently revamped the firm's branding strategy, and provide a select, highly targeted offering of digital marketing services and support to the firm's top clients. Provide web design services, optimization and SEO support, Social Media optimization and original content, and provide -- at the end of the day -- a way for the firm to use content marketing and storytelling marketing to drive business. Ultimately, I act as a full-service internal marketing agency for the firm -- from copywriting, to digital marketing, to web site design, to high-end branded materials.

Director of Marketing for MRB Management Group, LLC, a practice management consulting firm specializing in building compliant, integrated marketing solutions for B2B insurance and financial distributors, carriers and advisor groups. As an experienced account manager and business development specialist, Rob has served to not only prpvide his core services but prospects for new clients to grow the firm, while driving client success as an account manager and principal. At the core, however, Rob focuses on his core skillsets of copywriting, design, digital distribution and integrated web site lead capture and metrics based tracking development. Rob evaluates a client's high level strategic needs through a consultative approach and offers extensive recommendations before developing integrated marketing communications programs that implement multimedia digital strategies that enable financial and insurance firms to reach their target audience with results.Continuing upon his additional and simultaneous experience as editor for two national insuurance trade journals, Rob leverages that unique experience to develop content marketing packages, tools, white papers and reports that use authentic well researched data and powerful insights -- as a core element of each client campaign.

Assisted, developed and implemented marketing communications strategies, direct-response campaigns, and editorial/content marketing strategies used by carriers, insurance brokerage organizations and other organizations who sought to recruit producers, build their brand equity or create measurable, profitable results for their marketing programs. Worked with the top 20-30 carriers and FMOs in the industry.

Created results-oriented agent recruitment and marketing campaigns for IMOs, BGAs, independent carriers, lead vendors, and other organizations. Served as executive editor of the company's agent magazine. Managed and wrote copy for strategic integrated marketing campaigns to assist in differentiating IMOs amid a highly commoditized industry.

Served as a B2B brand marketing strategist for regional and national accounts in construction, healthcare, insurance, human services, engineering and environmental firms. Created custom marketing communications plans to launch products, grow business lines, or gain public exposure to services. Responsible for conducting PR activities and getting editorial exposure for companies in highly specific niche industry publications.

Responsible for copywriting direct mail and email copy for life insurance agent recruitment campaigns to generate more business for BISYS (company at the time) and edited, wrote and supported the company's leadership in creating internal marketing and HR materials to improve cross-department communication. Created company wide marketing plans that brought together the annuity and life sides of the business. Managed the company's web site content. Edited and wrote industry articles to enhance the company's thought leadership. Created a steady stream of press releases to support company PR efforts.