Digital Campaign Manager
Current• Maintain, and optimize CRM systems (GoHighLevel and ActiveCampaign) to enhance team productivity, improve data accuracy, and streamline communication with prospects and customers.• Optimized email marketing campaigns using ActiveCampaign, Klaviyo, and GoHighLevel leveraging automation for personalized outreach, list segmentation, and improved deliverability to drive conversions.• Conducted lead generation and used Leveraged tools like LinkedIn Sales Navigator, Apollo, Seamless AI, Clearbit nd D7 Lead Finder to identify leads.|• Develop targeted email lists based on market segmentation and audience insights to enhance outreach and campaign effectiveness.• Conducted A/B testing on creative assets, audience segments, and messaging to improve engagement rates and campaign effectiveness.• Plan and execute paid media strategies across platforms including Facebook, LinkedIn, TikTok, Instagram, and Google Ads to maximize ROI• Resolve email deliverability issues, ensuring high inbox placement rates and improving overall campaign performance.