Rich Herrera Email & Phone Number

Philadelphia, PA, US

• National sports talk show host on The Infinity Sports Network (CBS Sports Radio). Responsible for talk show editorial content, i.e., sports, lifestyle, and pop culture topics.
• Elevated show topics, imaging, and production elements resulted in a 75% increase in the show's production quality, enhancing listener engagement and satisfaction.
• Drove 30% growth in overall social media presence & content creation using AI and Adobe Express digital, enhancing show exposure and listener interaction through online content.

Philadelphia, PA, US

• Co-creator, Executive Podcast Producer, and Co-Host of the Bret Boone Podcast. Spearheaded podcast management, ensuring seamless coordination to optimize workflow efficiency.
• Demonstrated ability to use primary research, analytics tools, and consumer insights to make content recommendations to align with podcast subscribers.
• Led efforts to actively engage with the podcast audience through digital, social channels, and email, fostering listener loyalty and incorporating valuable listener feedback.
• Generated a 56% increase in podcast downloads over the past six months, resulting in expanded market visibility and heightened listener engagement.
• Implemented a strategic partnership with our stakeholders at Audacy to establish a dedicated YouTube Channel, leading to a 25% increase in audience reach and brand recognition.

Philadelphia, PA, US

• Responsible for the day-to-day operations, overseeing all aspects of the station's management, including formats, production, imaging, and technical/engineering.
• Recruited, hired, managed, and scheduled on-air talent and producers, ensuring smooth and efficient operations and production workflows of audio production.
• Leveraged data-driven insights and analysis to drive programming strategies and become a top-rated station in the San Diego Market Men 25-54 within three rating books.
• Orchestrated performance metrics to conduct a case study using research insights to identify and target key Nielsen rating demos and zip codes, resulting in a 45% growth in ratings.
• Conceptualized and executed Facebook Live shows, video series, and content for multiple social media platforms, including Facebook, Twitter, Instagram, YouTube, and the station's website.
• Launched High School Football broadcast, resulting in 30% ratings growth and capturing four strategic meters in San Diego County, elevating brand visibility and listener loyalty.

Philadelphia, PA, US

• Launched Padres Radio Network, running day-to-day operations and budget management, in adherence to FCC regulations, showcasing strategic leadership & project management skills.
• Designed play-by-play format and commercial logs to maximize yield management of commercial inventory to drive sales revenue, including liners & promotional announcements.
• Organized recruitment and hiring of on-air talent, producers, engineers, and freelancers. Oversaw training of engineers and producers to maintain broadcast standards.
• Boosted sales inventory by 35% by introducing new podcasts and shoulder programming for the Padres Radio Network, including Game Recaps and Plays of the Week Podcasts.
• Led corporate sales team's new business development outreach, working with sponsors to learn their brand strategy to align brand partnerships with team broadcast growth initiatives and ballpark assets.

Philadelphia, PA, US

• Managed station promotional activation street team and supervised 30 employees at over 250 community events, including live broadcasts (MLB games, college & high school tailgates, concerts, and community events).
• Increased data capture by 38% through negotiation for on-air contests with national and regional promotional and resort partners, resulting in major station promotional campaigns.
• Facilitated engagement programs using premium promotional assets (backstage, sideline, and batting practice pass) in strategically created content to reach a data-driven targeted audience.
• Supervised station promotional calendar, including scheduling on-air-liners, promotions, major station events, sports/community events, street team appearances, and social strategy.
• Raised the station's profile by collaborating with the San Diego Padres Baseball Club for on-air promotions and events, including the Opening Day Block Party and Padres Fan Fest.
• Generated Opening Day Block Party activation, which included the deployment of 75 peddle cabs wearing "Listen to 973 The Fan" shirts, airplane banners, and fans being rewarded for wearing station gear.

Philadelphia, PA, US

• Hosted Pre- / Post-Game shows. Responsible for up-to-date talk show editorial content, including live and recorded interviews, live in-game features, game recaps, and scoreboard updates.
• Pioneered the creation of the first-ever audiograms for play-by-play highlights to share content on social media platforms, Twitter, IG, Facebook, and YouTube.

Philadelphia, PA, US

• An accomplished talk show host who weaves a compelling story and delivers sports, lifestyle, and pop culture content that captivates the audience and boosts listener satisfaction.
• Hosted a local Sunday NFL Pregame show with NFL Vet Dan Sileo, breaking down weekly matchups throughout the NFL season.
• Hosted weekly online streaming content, including Facebook Live shows and NFL Draft Show.
• Listener-driven show via phone calls and audience interaction with show guests via taping or live on air.

Philadelphia, PA, US

• Drove $500K in new business opportunities working with brand partners, utilizing proactive prospecting, insightful customer needs analysis, and effective sales presentations.
• Created customized feature offerings to develop and execute sponsor brand strategies through content ideation. Example: Mission Fed's bell feature led to a $75K sponsor renewal.
• Designed sales training, media kits, and marketing collateral decks for radio sales support staff and AEs for sports partnerships.
• Sold broadcast partnerships, including custom features, to generate over $1.25M in revenue annually. Met with brands to align brand strategy to meet revenue targets.

Boulder, Colorado, US

• Managed product placement during the '23 World Series. Generated an average of 9.95M impressions per game (11.45M for GM5), seen by 230M television viewers showcasing MLB partnership.
• Led 360° digital marketing campaign resulting in over 174M impressions, driving a 38% lift in total DTC sessions to engage consumers during MLB Pennant Chase.
• Directed GTM sports strategy to ensure seamless execution of integrated marketing partnership. Overseeing creative production budgets, resulting in a 30% increase in brand visibility.
• Orchestrated MLB All-Star game activities, including event logistics such as the Home Run Derby Military Salute, FanFest, ASG stadium assets, and Player/Sponsor/VIP Gift Suites.
• Led cross-functional collaboration to implement player education & wellness program, establishing strong relationships throughout baseball, resulting in 65% adoption across MLB.
• He has demonstrated expertise in navigating sports marketing, player relations, and brand representation, using his deep knowledge of MLB's competitive landscape to solve business problems.

Atlanta, GA, US

• Oversaw day-to-day staff, i.e., recruiting, hiring, & scheduling; directed daily broadcast operations, scheduling of live reads, & sponsor liners, by FCC and company regulations.
• Implemented data-driven decisions to analyze audience feedback, ratings measurement, and market trends, resulting in a 15% increase in audience to drive business strategy.
• Conducted regular talent evaluations and provided constructive feedback, contributing to the overall improvement of show quality to allow hosts to take ownership of their shows.
• Launched a streaming video on YouTube, Facebook, X (Twitter), & Twitch. Organized social media calendar prioritizing sponsor messaging, contesting/promotions, and show content.
• Led team by showcasing the ability to be a creative and strategic problem solver, using limited resources in an impactful manner.

Atlanta, GA, US

• Host of a daily afternoon sports talk show along with Arizona football and men's basketball pre/post-game shows. Responsible for talk show editorial content and topics

New York, New York, US

• Performed compelling talk shows on MLB Network Radio, using established relationships and experience to analyze and discuss games and the latest news around baseball.
• Hosted MLB playoff post-game shows on SXM, resulting in a 20% spike in the show's engagement through 100 hours of compelling content.
• Ten years of service on the satellite platform. Produced and hosted live events, strengthened audience loyalty, and expanded the show's reach.

Philadelphia, PA, US

• Sports Talk Show Host on 790 The Ticket, The home of the Miami Heat. On-air sports talk show host and broadcaster. Responsible for talk show editorial content and topics, i.e., Dolphins, Canes, Marlins, Heat, Motor.
• Drove 20% growth in overall social media following using Apple Movies and apps to create custom digital content, enhancing show exposure and listener retention.
• Anchored breaking news coverage, i.e., the Death of Fidel Castro, the Pulse Night Club Shooting, the Death of Jose Fernandez, and 24-hour hurricane coverage.

• Pool reporter covering Bellator MMA Tent Pole Events. Filing reports to execute promotional marketing and content creation for Pay Per View and Spike TV viewership activations.
• Generated 35% growth in pay preview sales by implementing a targeted promotional campaign implementation plan, contributing to a successful and profitable event.
• Coordinated 25 live appearances per tent pole event, collaborating with Sports, Music, and Talk radio stations around the nation, enhancing event promotion and reaching a wider audience.

St Louis, Missouri, US

• Host of the Open Sports Line Show on The Sports Voice of America, KMOX, the flagship of the St. Louis Cardinals. Heard across 38 states around the nation.

Philadelphia, PA, US

• Created and sold 973 The Fan Cave, generating $50K in nontraditional revenue from Budweiser, attracting 200 fans before each baseball game and elevating the station's presence.
• Generated revenue by conducting CNA to align station with customer brand strategy in pitch opportunities for major sponsors like Bud, Miller Coors, Hooters, and Ford Dealers.

Philadelphia, PA, US

• Host of the "Booger & Rich In The Afternoon" radio show alongside NFL Player Booger McFarland, leading to an 18% rise in ratings and revenue for the station.
• Delivered $500K in annual revenue from personal endorsements, significantly enhancing the station's financial standing and market position.
• Boosted station revenue through personal appearances by hosting weekly Budweiser watch parties for football and baseball, generating a yearly $100K.
• Delivered station podcasts, increasing website traffic by 10% through engaging content, ultimately boosting listener engagement and station visibility.

Simi Valley, CA, US

• NFL and NCAA national radio broadcast sideline reporter. Conducted in-game updates & injury reports, halftime/post-game reports, and on-field interviews with players & coaches

St Petersburg, Florida, US

• Designed Dunkin' Donuts' "Rays Win, You Win" traffic-driving promotion, increasing store traffic by 65% during the baseball season. 280K fans participated in the promotion.
• Generated $500k in revenue in business development through the Rays Watch Party program, creating a new revenue stream for the club. Sold 85% of available dates 5 years in a row.
• Designed media and presentation decks for sports play-by-play partnerships, set rate cards, and managed broadcast inventory as part of the corporate sales and broadcasting department.
• Strategically aligned the editorial features and benchmarks with the sponsor's brand strategies. Example: The St Pete Times feature that anchored a $100K sponsor renewal.
• Presented & sold sponsorships, showcasing presentation skills $3M in new revenue while managing client relationships with brands such as Chevy, Dunkin' Donuts, and Miller Lite.

St Petersburg, Florida, US

• Directed day-to-day management of the Rays' English and Spanish broadcasts, network programming, sponsorship sales, & scheduling of commercial logs and liners.
• Managed affiliate relationships for Rays Radio Network, building a network of 27 affiliates. Facilitated contract negotiations by moving the broadcast from WHNZ to all-sports WDAE.
• Created and designed play-by-play broadcast format and commercial logs for Rays Radio Network to maximize yield management of commercial inventory to drive sales revenue.
• Reacted to market feedback identifying trends from pro sports teams to solve client issues in collaboration with Nielsen on new product development for team play-by-play ratings.

St Petersburg, Florida, US

• Hosted Pre- / Post-Game shows. This includes player interviews, live in-game features, game recaps, scoreboard updates, and hosting "This Week in Rays Baseball" Radio Show.
• Team play-by-play announcer for selected regular season and spring training games on the Rays Radio Network.

St Petersburg, Florida, US

• Strategized as a key collaborative team member, it was rebranded the Devil Rays to Rays, representing a new birth for the one morbid franchise.
• Led team employee sessions as part of Rays University about brand strategy, customer service, and positive attitudes to raising guest satisfaction scores by 87%
• Conceptualized activation of interactive space for St Pete Times that generated data collection for the newspaper, which helped save a $750K partnership.
• Developed experiential marketing initiatives, including the Rays Touch Tank, Mt Dew batting cage, and Ted Williams Museum at Tropicana Field. These initiatives enhanced ballpark engagement and fan experience.
• Developed a marketing effort to redesign LF Street, which led to a 50% rise in fan interaction. The ballpark's first fully themed experiential area included a batting cage with an actual car.
• Coordinated a successful collaboration with Walt Disney World's ESPN Wide World of Sports Complex to ensure flawless game day broadcasts and marketing efforts for games in Orlando.

St Petersburg, Florida, US

• Created cause marketing initiatives, including the Champs Sports/Majestic Athletic Make-A-Wish campaign and Advatica Eye Care - At-risk youth eyeglasses for Wins program.
• Collaborated with a cross-functional team to implement marketing strategies that led to 27% ticket sales and revenue growth. Amplified presence driving community engagement.
• Created and activated the Rays Baseball Foundation Broadcast Auction. A live on-air broadcast auction featuring "money can't buy" experiences to benefit the Rays Foundation.
• Shared best practices with MLB teams, sharing strategy and implementation at MLB Industry meetings and MLB rights holder's meetings.

St Petersburg, Florida, US

• Orchestrated successful Spanish language broadcast, achieving a 25% increase in Hispanic audience engagement for Rays baseball. Strengthened community connection and brand loyalty

• Developed KCUB-AM into a sports station and later grew the station into the flagship and rights holder for the University of Arizona Wildcats. Bringing $1M of annual revenue to the station.
• Created station imaging, working with station voiceover talent to produce station imaging and promos, including game appointments and sponsor messaging.

• Hosted the station's local sports talk shows, including Afternoon Drive and the U of A's football and basketball pre- and post-game shows.
• Made station appearances at events/remotes to drive revenue, resulting in a 35% increase in advertising.

Sherman Oaks, California, US

• Original Sports Talk Show Host of Premiere Radio's Fox Sports Radio Network. Co-host of the Bob Golic Show and solo host of the Rich Herrera show.
• Rich was a trailblazer in broadcasting the first-ever nationally syndicated Hispanic sports talk show host in America.

Oakland, CA, US

• Post Game Show host of the Extra Innings on the Oakland Athletics Radio Network

• Sports Marketing Consultant to the owner of San Francisco 49er, Edward DeBartolo Jr.

• Sports Talk Show Host at KNBR68 The Sports Leader. On-air sports talk show host and broadcaster. Responsible for talk show editorial content and topics.
• Hosted Sports Phone 68, one of the longest-running sports shows in America.
• Hosted San Francisco Giants and Golden State Warriors Post Game Call-in radio shows.

• National on-air sports talk show host and broadcaster. Rich was the first nationally syndicated Hispanic talk show in America.
• Rich became the first and only national broadcaster of AAPI descent and the only Filipino national talk show host in the United States.
• On-air sports talk show host and broadcaster. Responsible for talk show editorial content and topics.