Robert Blakeley Email & Phone Number

Us

• Plan and direct long-term Adobe platform development in anticipation of Business needs. Facilitate/promote the adoption of new functionality if it can provide additional Business opportunities. • Facilitate the onboarding of new sites onto the Adobe Analytics and Target platforms.• Determine and manage enterprise level configurations for Analytics and Target• Coordinate the Data Architecture between WebMD lines of Business. Develop, document, and socialize key analytic standards and processes.• For the Consumer line of business, identify and prioritize business reporting needs from multiple Business owners, departments, and managers for most products. Proactively identify additional insight opportunities that support the business. Provide the resulting tagging solutions to Product based on tracking requirements. Provide guidance to Dev on what variables and tagging values to use. Maintain documentation about the tagging plans.• Manage the day to day relationship with the Adobe vendor, track Adobe tool use for budget management.

Us

Responsible for the Web Analytic implementation and platform development across all lines of Business. Drive the company’s use of web analytics to improve business outcomes. • Testing: Drive and manage the use of A/B and Multivariate testing to support effective decision making. Additionally, responsible for test design and result analysis using Adobe Target.• Information Architecture: Determine and manage the metric architecture to anticipate changing reporting needs and tool capabilities. Socialize that structure throughout the organization and see to its adoption. Support data governance through data audits (ObservePoint).• Platform Development: Plan and direct the Adobe Analytics platform development in anticipation of Business needs. Work with the internal and vendor teams to facilitate the implementation. Configure the tools on a regular basis to meet tracking needs.• Standards: Develop, document, maintain, and socialize key analytic standards and processes. • Business Requirements Gathering: Identify and prioritize business reporting needs from multiple Business owners, lines of Business, and management levels for most products. Proactively identify additional opportunities that support the business. • Solution Design: Map Business needs to specific metrics, reports, and the underlying tagging approach. Provide detailed requirement documentation to be used by the technical teams and reporting plans to be used by the Business. • Training: Advocate metric best practices both to end users and executives. Grow tool adoption through training sessions, one-on-one education, and documentation to develop tool expertise and broaden metric adoption. • Vendor Management: Manage the day to day relationships with the analytic vendor including budget. (Adobe Marketing Cloud / Omniture).

Lead DMA Web strategy and its operational objectives. Create and manage multiple Web sites supporting DMA lines of business and marketing efforts. • Create multiple Web products and applications. This included conceptualizing and selling the projects to management, project scope, communicating with client departments, the development team, requirement documentation, and managing these projects from inception through completion. These included revenue streams new to the company.• Design and implement a national consumer contact opt-out system and corresponding list cleaning services (the predecessor to the US Governments opt-out system).• Conduct customer needs surveys that identified key products and services needed by DMA members. As a result The DMA refocused the services it provided its members.• Identify, negotiate and manage strategic relationships with multiple content and technological partners.• Create a Web analytics program using Web Trends, third party applications, and custom built reporting and tracking tools.• Create a comprehensive RFP for Web development and hosting that led to an annual savings of 33% in hosting fees and saved over 1 million in development costs.• Lead the integration of The DMA Web site and its central database/association management package. This included significant business process redesign leading to improved productivity and quality. • Create and manage The DMA Intranet used for internal communication and DMA business process documents.• Create an Extranet and various integrated interfaces for vendors providing services to The DMA and its members.

New York, Ny, Us

Lead and manage the development of the ISCS Web site.• Initiate and design the business specifications for number of integrated database driven applications including various searchable directories, job bank and user customization and personalization.• Translated customer/department needs into new features and new services such as the ICSC online real estate databases.• Develop workflow procedures for moving ICSC's extensive content onto the site, including the creation of custom content management and conversion tools. • Initiate and develop partnerships with content providers that substantially improved the site’s usefulness.• Manage the analytic reporting (Web Trends).

Developed client and strategic relationships, implementing sales and marketing strategies for Internet conference and training services. Oversee the development of internet training programs including both public and corporate training, planned and executed conferences and events for such clients as the United Nations, the Securities Industry Association, the Young Presidents Association, and Citibank.

Department and project management including the telephone system, printing services etc. Manage special projects, including Web projects, for the Dean of Administration. Serve a college staff of 1,800 and a student body of over 16,000.