Robert Blakeley Email & Phone Number

US

• Plan and direct long-term Adobe platform development in anticipation of Business needs. Facilitate/promote the adoption of new functionality if it can provide additional Business opportunities.
• Facilitate the onboarding of new sites onto the Adobe Analytics and Target platforms.
• Determine and manage enterprise level configurations for Analytics and Target
• Coordinate the Data Architecture between WebMD lines of Business. Develop, document, and socialize key analytic standards and processes.
• For the Consumer line of business, identify and prioritize business reporting needs from multiple Business owners, departments, and managers for most products. Proactively identify additional insight opportunities that.
• Manage the day to day relationship with the Adobe vendor, track Adobe tool use for budget management.

US

• Responsible for the Web Analytic implementation and platform development across all lines of Business. Drive the company’s use of web analytics to improve business outcomes.
• Testing: Drive and manage the use of A/B and Multivariate testing to support effective decision making. Additionally, responsible for test design and result analysis using Adobe Target.
• Information Architecture: Determine and manage the metric architecture to anticipate changing reporting needs and tool capabilities. Socialize that structure throughout the organization and see to its adoption. Support.
• Platform Development: Plan and direct the Adobe Analytics platform development in anticipation of Business needs. Work with the internal and vendor teams to facilitate the implementation. Configure the tools on a.
• Standards: Develop, document, maintain, and socialize key analytic standards and processes.
• Business Requirements Gathering: Identify and prioritize business reporting needs from multiple Business owners, lines of Business, and management levels for most products. Proactively identify additional opportunities.

• Lead DMA Web strategy and its operational objectives. Create and manage multiple Web sites supporting DMA lines of business and marketing efforts.
• Create multiple Web products and applications. This included conceptualizing and selling the projects to management, project scope, communicating with client departments, the development team, requirement.
• Design and implement a national consumer contact opt-out system and corresponding list cleaning services (the predecessor to the US Governments opt-out system).
• Conduct customer needs surveys that identified key products and services needed by DMA members. As a result The DMA refocused the services it provided its members.
• Identify, negotiate and manage strategic relationships with multiple content and technological partners.
• Create a Web analytics program using Web Trends, third party applications, and custom built reporting and tracking tools.

New York, NY, US

• Lead and manage the development of the ISCS Web site.
• Initiate and design the business specifications for number of integrated database driven applications including various searchable directories, job bank and user customization and personalization.
• Translated customer/department needs into new features and new services such as the ICSC online real estate databases.
• Develop workflow procedures for moving ICSC's extensive content onto the site, including the creation of custom content management and conversion tools.
• Initiate and develop partnerships with content providers that substantially improved the site’s usefulness.
• Manage the analytic reporting (Web Trends).

Developed client and strategic relationships, implementing sales and marketing strategies for Internet conference and training services. Oversee the development of internet training programs including both public and corporate training, planned and executed conferences and events for such clients as the United Nations, the Securities Industry Association.

Department and project management including the telephone system, printing services etc. Manage special projects, including Web projects, for the Dean of Administration. Serve a college staff of 1,800 and a student body of over 16,000.